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Retailer Reviews
7721 reviews on 2185 retailers!

RetailersMail-Order FishUSUT Live Fish Direct
Live Fish Direct
Address: 12270 S. 700 E.
City, State: Draper, UT
ZIP: 84020
Phone: (801) 572-2009
Web site: Click here
User Ratings: 
Quality of Stock:
Available Variety:
Compiled from 176 reviews
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BRUTAL TANKER has used this retailer 1 time. July 23, 2019
Overall Rating: 
"Very pleased"
Just wanted to thank Josh all fish arrIved healthy and all look wonderful very pleased with this company and all future fish orders will be from Josh at live fish Direct! Very helpful throughout the whole process!
[email protected] has used this retailer 3-10 times. May 10, 2018
Overall Rating: 
"great seller, beautiful fish"
Josh's fish are always larger and more beautiful than pictured, very healthy, professionally and individually packed, do NOT hesitate to buy from Josh!!
bobby375 has used this retailer 1 time. February 24, 2018
Overall Rating: 
"Impressed with Live Fish Direct!"
My four Cuckoo Catfish (Synodontis multipunctatus) arrived in NY an hour early, and they were in great shape. Coloration = 100%! Will buy again from this website.
ebcaquariums has used this retailer 1 time. February 9, 2018
Overall Rating: 
"Overall Great Experience - FIVE Stars"
I placed an order on 12/27/2017, and was able to choose my delivery date. I chose 1/5/18 to ensure I would be home when the fish were delivered. I received a phone call prior to the fish being boxed as one fish was not available. I was given another fish (more expensive) to replace this one and was assured they would arrive by 10:00am the next day.

Unfortunately, the fish did not arrive as expected because they got held up at Fedex due to a snowstorm. The fish arrived the following Monday, with water temps of 56 degrees. I was able to save 2 fish because of the great packaging they provide!

I sent pictures of the DOA's and was immediately contacted to set up a new shipping date.

I received another phone call prior to shipping, as another fish was not available and was given two others to replace this guy (again at no additional cost). My replacement fish arrived three days later and all are doing awesome! They all colored up within 2 days of arrival and look amazing!

Throughout the entire process, I received continuous communication from LiveFishDirect. I would recommend LiveFishDiret to anyone looking for some awesome fish!
giljim6064 has used this retailer 1 time. February 8, 2018
Overall Rating: 
"Extremely happy with Live Fish Direct"
I just want to say, thank you. This was my first purchase of tropical fish over the internet. The fish I purchased were exactly as describe (beautiful and healthy). I am extremely pleased with my purchase. The process was very simple. I know, I called several times with questions in reference to my purchase. Live Fish Direct was always polite and answered my questions. I will defiantly purchase from Live Fish Direct in the future
Lee79 has used this retailer 1 time. January 17, 2018
Overall Rating: 
"Excellent looking fish"
Recently purchased 12 "Assorted Malawi Mbuna Mix" all male 3"

All arived healthy and accepted food within hours.

I couldn't have possibly done a better job selecting fish. All were unique and colorful.

This is the only vendor I'll use going forward.

chris29909 has used this retailer 1 time. December 23, 2017
Overall Rating: 
"live fish direct= 5 stars "
live fish direct It was like buyng from family, thanks again...
Great Quality, Selection,price. Excellent packing and shipping
The fish I received are beautiful..
great communication from them.
edonaher has used this retailer 1 time. October 18, 2017
Overall Rating: 
"Very Impressed with the customer service, Delivery and quality of fish I recieved"
> I received the fish I ordered exactly when promised. Very impressed. FedEx
> delivered them right on time. First time I ever ordered fish online and
> wasn't sure what to expect. All sixteen arrived alive and hardy! I ordered
> mixed Mbuna and Peacock's. The selection I received is awesome. I would
> recommend your company to any enthusiast!
boostdaddy has used this retailer 1 time. August 4, 2017
Overall Rating: 
"Great experience"
I placed a order w them on a monday night, and had my fish by wed morning. Packed nicely, all happy fish from the flight to Ky. Fish were all great colors and good size. First time ordering off the internet, and I'm very pleased with how it went and will be ordering from them again.
EVOLVNG has used this retailer 2-3 times. May 3, 2017
Overall Rating: 
"Amazing quality and great customer service."
I'd like to thank everyone at Live Fish Direct for the most amazing African Cichlids and outstanding level of customer service. In particular I'd like to thank Brian who has helped me all the way through the entire process. A truly great experience all around. I look forward to doing business again in the near future. I absolutely LOVE all my 19 peacocks and haps not to mention my 3 Synodontis multipunctatus catfish.
Bernese has used this retailer 1 time. March 13, 2017
Overall Rating: 
"Please with My Purchase"
I was very happy with myorder & I got exactly what I asked for!
I made sure I ordered larger size already showing some color. I recieved the order quickly & were enjoying my fish in just a few days!
Irvdawg has used this retailer 2-3 times. April 4, 2017
Overall Rating: 
"Not all fish arrive healthy"
(04/04/2017) Again, need to update my review because of the extreme professionalism from LiveFishDirect. Josh really cares about his customers and making sure they get what they paid for and are fully satisfied with the online fish buying process. He went out of his way from his busy schedule to contact me to see what went wrong and was able to get me new fish. He was in constant communication with me throughout the process. I'm extremely impressed with the fish I received today which tells me that the occurrence of receiving a bad fish is rare or something happened during the shipping process that is not at the fault of LiveFishDirect. Therefore, again I would highly recommend purchasing from LiveFishDirect without any fear because they will take care of you to ensure you get what you expected!
(03/23/2017) I'm sorry, i need to update my review. I have purchased from LiveFishDirect twice, purchasing a total of 9 fish. While I still respect and think the customer service is A+, I have to downgrade my rating of the fish I got. I ordered all male tanks ranging from 2-3inches. 3 of the 9 i received came back with problems. It's been almost 3 months since I purchased it and I have seen these 3 fish not eat and one had sunken belly. I recently visited TheWonderofCichlids out of MA, and seeing the fish and comparing what I got...there is no comparison. My fish from LiveFishDirect are still silver/grey, honestly I'm not 100% sure if i even received male
Cichlid boy has used this retailer 1 time. February 18, 2017
Overall Rating: 
I'd just ordered some fish from them and they all ariaed great. I ordered a male white blaze chrysonotus at two Inches and It arrived at just under four. I'm looking forward to ordering more from them
montydog73 has used this retailer 1 time. February 16, 2017
Overall Rating: 
"Prompt delivery with high quality fish"
I had an excellent experience with this vendor. Fish were beautiful and impeccably packed. I look forward to doing business with them in the future.
Eugooglizer has used this retailer 1 time. January 20, 2017
Overall Rating: 
"Thank you!"
Ordered 18 cichlids, 1.5-2 inch unsesexed "premium." I messaged Josh about possibly getting 1 male and 5 females of 3 different types of cichlids. He said this was doable. I still don't know if I actually got these ratios, but I would be seriously impressed if I did. All fish arrived on time and healthy. Two had big parts of their tails missing, but nothing they can't heal from. The rest are in seemingly perfect condition. Customer service and communication with this company have been great so far and I wouldn't hesitate to use them again.
Crawfish has used this retailer 2-3 times. January 19, 2017
Overall Rating: 
"Great Experience"
Order 22 cichlids . They arrived exactly on time and all in very healthy and colorful condition. After a week they are still doing great. I will definitely us Live Fish Direct again.
Wisconsin Badger fan has used this retailer 1 time. December 3, 2016
Overall Rating: 
"Prompt professional service throughout delivery process"
1st time order, sub $100 but I was treated as though I was buying a new car off the lot.

Easy communication, with cordial follow-up after order was placed (added order to same delivery charge) with wonderfully heat packed box for NE Wisconsin... yeah, its early here, but its already below 35 degrees. Definitely won me over for future orders.
20-20 has used this retailer 1 time. December 1, 2016
Overall Rating: 
"Excellent online African cichlid vendor!"
I received my order of 11 peacocks and haps a couple of days ago, and I am extremely happy with the order. All fish are very healthy, sizes were exactly what I had ordered, and other than two of the smaller fish the colors meet or exceed the descriptions on the website site. The two smaller fish not as colored up as I was expecting based on the descriptions are the Mloto Likoma and the Taiwan Reef, but in the grand scheme of this excellent order that is very minor. If I order online in the future this is the first place I will look to, and will not hesitate to order from LiveFishDirect again.
Jamiemacd175 has used this retailer 2-3 times. November 12, 2016
Overall Rating: 
"I'm a happy customer "
I will not hesitate to buy more
ChristinaV has used this retailer 1 time. September 25, 2016
Overall Rating: 
We have a new 125 gallon tank that we are systematically stocking. My fiance has had fish tanks for years, this is my first one so I'm on a steep learning curve. After purchasing some tiger bards to start the setup/cycling of our tank we moved on to our main goal...Lake Malawi Cichlids. We purchased 3 at a local fish shop and then after more cycling of the tank we were ready for our first large grouping of fish. After much thought to which fish to buy and research into the best places to buy we settled on Live Fish Direct. We ordered 15 fish from them and immediately found out there was an issue with our delivery date. Live Fish Direct contacted me and worked diligently to find a delivery date that would work with my schedule so I could be here when the new fish arrived. I was so excited to see our new fish and bummed I might miss them entering the tank. Live Fish Direct went the extra mile to help us solve the problem and I'm grateful. Even better...when the fish arrived we were beyond pleased with the group. We will definitely continue to buy from Live Fish Direct due to their large selection, fantastic 3customer service and good pricing!
caddad65 has used this retailer 3-10 times. July 22, 2016
Overall Rating: 
"Awsome fish and service"
I have ordered fish from LFD now three times and all three times have been very pleased with their product and service. Just took advantage of a free shipping promotion and received 4 show quality adult male Haps that take my breath away. My tank is now truly a show tank thanks to this order and the previous ones from LFD. No doubt the most attractive fish in my tank came from Them. If I was starting a new tank today I would just stock it from LFD right out of the shoot. Josh is great to deal with and the website is so friendly to use. Highly recommend this company for your fish stocking needs.
mark_j has used this retailer 2-3 times. July 15, 2016
Overall Rating: 
"Excellent experience"
Josh provided an online experience usually reserved for an excellent LFS (if you're lucky enough to live near one).

He responded quickly to my emails and really seemed to care that I was getting the right fish.

Both of my orders met or exceeded my expectations. In the case of my second order, expectations were FAR exceeded.

Highly recommended and a customer for life.
edonaldson has used this retailer 1 time. July 10, 2016
Overall Rating: 
"Love these guys!"
First time buying fish online and while I was a little apprehensive I couldn't be happier. I bought 20 mbuna under the "Pseudotropheus Assorted Malawi Mbuna Mix" heading. To stock a new 55G. Josh picked me some beauties and exactly what I wanted. Super healthy and vibrant. 1.25"+ size.

Ordered on a Thursday morning and they arrived the following morning.

I specifically emailed before I placed my online order to ask Josh if it was possible to not receive any albinos - not my thing. He got back to me within the hour and said NP.

It sucks to pay shipping but you can't avoid it, and when you average the cost out over what you buy you are still paying below LFS and it's easier, the fish are better IMHO from our LFS. I love to support the LFS but man you can't beat the quality, price, or selection at Live Fish Direct. Never-mind the connivence!. Recommend 100%.

I'm now eyeing a "sell off" for my 135G so I can re-stock it with Josh's beauties.

Gared54 has used this retailer 2-3 times. April 15, 2016
Overall Rating: 
"As advertised "
Lots of positive feedback on the forum. Here's my experience. I wanted an all new male hap and peacock show tank. I set up a new 125g and did my homework. Forget the LFS, and I've searched the Internet. I saved so much time and money going to Live Fish Direct. I dealt with 1 person (Brian) via phone and emails. The process was seem less and stress free. I have 30 different male Haps and peacocks, alive, well, and beautiful in my 125. This was a no brainier, I could not have accomplish that any easier.
T.Moran has used this retailer 1 time. February 21, 2016
Overall Rating: 
"Beautiful, healthy fish - amazing customer service"
This, my first online cichlid ordering experience, was top notch from start to finish.
Josh and his team were very responsive (within a few hours) to emails and questions about stock. They are friendly, prompt and willing to accommodate their customers.
The fish I ordered arrived (from UT to OH!) healthy, active and true to the size, sex and color specs listed on the website. The packaging - double bagged (no leakers), nicely sealed (not tied), clearly labeled, properly insulated and heated.
I will be ordering again in the very near future.
Form a very picky and once skeptical about ordering fish online cichlid keeper - I can honestly say that I highly recommend LFD!
PKiii has used this retailer 3-10 times. February 9, 2016
Overall Rating: 
"AMAZING Customer Service and Fish"
The Guys are livefishdirect are awesome. They are prompt on responding to emails, they have great fish and stand by their product. I just got the most amazing Blue Orchid with a blaze that wont quit. I have been very happy. I recommend.
Jbaas558 has used this retailer 1 time. November 22, 2015
Overall Rating: 
"Awesome Experience"
I was a first time online fish buyer. My LFS usually has some good fish, but I was wanting an amazing fish. I follow KGtropicals quite frequently. I was going to buy some fish from them until they no longer were selling fish. So, one day at there site I heard they were going to be partnering with Livefishdirect. So I gave them a look, and I was blown away by the fish they have. So I watched a couple of their videos on Youtube and was in contact with Josh and he was great answering my questions for me. I ended up getting a lethrinops intermedius and an ndiwe fire hap. Both fish got here an hour before expected delivery and looked amazing. I couldn't have been happier with my purchase from these guys. They definitely have a new customer, thats for sure!
tntdeblieck has used this retailer 2-3 times. November 19, 2015
Overall Rating: 
"Great Experience!!!!"
After years of waiting I was finally able to start an mbuna tank. My biggest frustration was no LFS carried a species specific tanks, only mixed unsexed tanks, and I was uneasy ordering online. After much debate I bit the bullet and gave livefishdirect my business and I couldn't be happier. The Team at LFD went above and beyond to answer my question both by phone and in emails. I put in two separate orders totaling 29 mbuna and only one didn't survive the trip. LFD quickly offered to credit my account with any questions. Other then that one fish the rest are all thriving and beautiful without any problems (ICH etc...) top quality fish for-sure. LFD has my business for along as they are in business!
Cenzy has used this retailer 1 time. November 17, 2015
Overall Rating: 
"They have Tropheus cichlids other sites don't"
JstLstn has used this retailer 1 time. October 23, 2015
Overall Rating: 
"First time buyer"
Ordered 3 OB's, Deep water Hap and Aristo Yellow Blaze. All Juvies asked for a pic and Josh sent them telling me the fish were small. All arrived fine the yellow Blaze was bigger than the picture, the Deep water looked splendid for his age. the OB are fine. All in all I think the fish are great and I will be ordering from him again.
22peacock has used this retailer 1 time. August 20, 2015
Overall Rating: 
"Very Satisfied Customer :) "
I placed an online order of 4 Peacock Cichlids and they were amazing. I was shocked the rich coloring in the male Red Shoulder I ordered, very impressed with him. I will do business with them again, for sure. They packed them with care, also impressed with their vigor on arrival. I was pleased with their shipping charges as well.
tanker3 has used this retailer 1 time. July 17, 2015
Overall Rating: 
"Another Happy Customer"
I have been e-mailing them in prep for a purchase for about a month (my tank was going though a fishless cycle). Was discussing my future purchase and availablility of stock. Just one week before my tank became ready they had a sale (25% off), and by the time my cycle finished the sale was over. I told Josh "too bad I missed your sale" but still wanted the fish. He told me not to worry and gave me the sale price anyway. Well, my fish finally arrived. The fish were a little bigger then I expected (a good thing), and all came in healthy. They have been in the tank for 2 days now and are already eatting (another good thing). I will soon be setting up my next tank and I will be ordering from them again. Good Experience.
stephtmjls has used this retailer 3-10 times. June 17, 2015
Overall Rating: 
"Great Retailer!"
I have placed 6 orders with Live Fish Direct and they have all been fantastic. Josh and his team have taken great care of me, and the fish quality is supreme. I have 2 all male African Cichlid tanks, and have ordered large and small fish from them. Every fish has come at the size I ordered and the coloring has been phenomenal. I cannot recommend them more. Shipping is always on time and well packaged. They have worked with me in making changes after the order was placed to make sure I got exactly what I wanted. I will not hesitate to use them for all my future purchases.
jeffrey14 has used this retailer 10 or more times. April 19, 2015
Overall Rating: 
"I Love Live Fish Direct"
One reason I shop often at Live Fish Direct is because they provide me with the most information about the fish I'm considering purchasing. They tell the type of fish, size, sex, the amount of color the fish is currently showing, sometimes whether the fish is a direct descendent of the wild parents (f1), and the exact quantity they have on hand at any given moment. Plus, their fish are gorgeous ! I love shopping on their website. Jeff Dodea
schaadsw has used this retailer 1 time. March 23, 2015
Overall Rating: 
"Great Service & Nice Cichlids"
I recently ordered some cichlids from these guys. There was a slight issue with inventory quantities and I was unable to get 2 out of the 4 species that I had ordered. Josh called me and we worked out an optional solution, which I was happy with. I ordered 2 Demasoni, 2 Blueberry OB Zebras, 1 OB Peacock, and 1 Livingstonii, I was able to get 3 of the smaller Demasoni to make up for the 2 larger ones they were out of, and I switched over the Blueberry OB's for regular OB Peacocks, and they threw in an extra Livingstonii.The fish came in great health and actually adjusted to my tank very fast, up and eating the 2nd day. Overall very happy with my experience and will be buying more in the future. Wish they had a better selection of Plecos, but they are a cichlid farm so it makes sense...The only suggestion I would have would be to have free shipping if you spend a certain amount of money, similar to Tropicalimperials.com
A+++... thanks again Josh
JOSHDIANE has used this retailer 1 time. March 10, 2015
Overall Rating: 
"New Happy Customers!"
We received our first shipment of fish from Live Fish Direct today and we are completely happy with the fish we received. They all arrived alive and healthy. They did about the best job I have seen yet on labeling and individually packing each fish. We will certainly order from them again in the near future. Their $39.00 flat rate shipping is a great deal too! Well done to all the staff at Live Fish Direct!
Stephi has used this retailer 1 time. February 10, 2015
Overall Rating: 
"Flawless "
I have always bought locally and never even considered ordering online out of concern that I would not get quality fish that I hand picked.Sadly, variety is not something my neck of the woods specializes in so I needed another avenue. I got my first shipment today and could not be happier. The fish arrived alive and beautiful. What an easy way to shop for fish!
bogiebj has used this retailer 2-3 times. January 29, 2015
Overall Rating: 
"no fear ordering"
I am new to african cichlids, therefore i understand i an be a pain in the arse asking many questions. josh has answered them all patiently. Just received my 2nd shipment and everything is wonderful. Josh is a man of his word which takes all the stress out of ordering.will certainly use Josh as my main supply!
Mcxnarf has used this retailer 1 time. January 10, 2015
Overall Rating: 
"Great Fish..Great Customer Service!"
Beautiful Haps/Peacocks...Josh from "LFD" sent me an email to telephone him prior to shipping! He helped me out with the right fish. Would definitely buy from "LFD" again and soon! Fish arrived safe and sound! Thanks!
BDASTRK has used this retailer 3-10 times. December 25, 2014
Overall Rating: 
"Impressed to say the least"
Well first let me start by saying Hello to everyone this is my first post on this forum the name is Ron.

I have been in the African Cichlid hobby for well over 25 yrs, I have always hand picked my fish locally. The stock here has been a little lack luster over the last five years or extremely overpriced (Wet Spot) aka Cichlid Exchange.........So I decided to try my first mail order. I war rather reluctant as Josh and Brian will contest at Live fish Direct......But I finally bit the bullet and placed an order, I will have to say that these two guys really got put through the ringer with me and not one time did they get frustrated in the slightest. I received my order today and I have to say I am extremely pleased and impressed with how these guys do business and treat even a pain in the A$$ like me. The fish where outstanding, the packaging was top notch and the fear of spending $ to only find junk or death was discarded with this shipment. I would highly recommend these guys and will buy again in a NY Second. If this is how every shipment comes from these guys I wont have to spend countless hrs searching every store over a 200 mile radius ever again!!!

Update received 3 more shipments from these guys, great prices, Great CS and great quality. These guys are A+ in my book!

Thanks Josh and Brian you guys are GREAT!
intofish has used this retailer 3-10 times. December 5, 2014
Overall Rating: 
"Ordered 3 times, all perfect!"
This is the only place I've ordered fish online from, and was very happy and impressed with the packaging and the quality of the fish I received. Enough to order two more times. My local fish stores don't have anything near as nice, and the prices are much better from livefishdirect.com. Josh is helpful and friendly. Just placed another order and cannot wait to see what comes in!
papadupe has used this retailer 1 time. November 22, 2014
Overall Rating: 
"Excellent first time online purchase."
Good quality selection of Mbuna arrived on time with proper packing. Will definitely order from them in the future
carvalhop has used this retailer 2-3 times. October 13, 2014
Overall Rating: 
"A++ Excellent Fish"
I just wanted to say that the fish they sent me are AMAZING!
I already order 2 times from here (total of 14 cichlids)and both times the fish arrived in perfect conditions. the fish are all very healthy and colorful, I don't think I could find anything better than this. I am still amazed about how nicely packed the fishes are. excellent costumer service. this guys are 100% solid, A++. I would recommend Livefishdiret to anyone looking for high quality fish. will be buying from here again for sure! thank you
BillKinPA has used this retailer 1 time. October 3, 2014
Overall Rating: 
"Simply the best !!!!"
Everything about my experience with LFD exceeded my expectations. The initial variety to choose from was great, the quality of the fish that I received was remarkable, and consistent with how they were described on the website. The customer service and attention to detail made you feel as if your satisfaction was very important to them. Even when things didn't go exactly as planned I was left feeling like my happiness mattered. When one of the fish I wanted was not available, they asked me if I would like something else as a replacement, I decided on a replacement that was slightly less expensive than the original choice, not only was the replacement great, they threw in a beautiful supplemental fish at no cost to make things right. This is the first of many future dealings as this is now the only on line retailer I will be using.
TimJmoto has used this retailer 2-3 times. September 29, 2014
Overall Rating: 
"The only place to order your cichlids from"
Fish arrived in perfect condition, as expected. I've completely stocked 2 tanks with only LFD fish and will continue to do so. The fish I received were exactly what I ordered, down to the inch. Tracking # is sent to you the second Fedex picks it up so you know where your fish are at all times. Fish were shipped from Utah all the way up to northern NH in WELL under 24 hours. I see no reason to go anywhere else for mail order fish

Thanks again Josh!
victorianmang has used this retailer 3-10 times. June 3, 2014
Overall Rating: 
"I had some issues with them in the past, but they have definitely changed for the better!"
In the past I had some issues with Live Fish Direct, not answering phones, not getting photos when requested, etc. Despite this I tried them again when they had their Memorial Day sale, who can pass up 25% off? Anyway, whatever issues they had in the past seem to have been addressed and fixed. They got back to my email very quickly and even called me to let me know that 2 of my fish were just a hair shy of their advertised size. If they can keep this up they will have a customer for life!
Dustinius has used this retailer 10 or more times. June 3, 2014
Overall Rating: 
"Great Selection, Quality and Service!"
After mostly buying from some local pet stores and dealing with a fair share of fatalities, I discovered these guys. I never buy from local pet stores anymore. The quality of fish from these guys is way better than anything you could get anywhere else!

Almost all my fish are from Live Fish Direct and I couldn't be happier! My African cichlids are all showing great colors and are extremely healthy. You just can't get the same quality stock from other local pet stores and chain suppliers.

Live Fish Direct has friendly customer service and they are always willing to answer any questions that I have. Every time I have had questions, Isaac has been able to provide me with the help that I need.

I highly recommend Live Fish Direct to anyone looking for healthy vibrant African cichlids and other tropical fish.
razorray has used this retailer 10 or more times. May 6, 2014
Overall Rating: 
Schticky Schnauzer has used this retailer 1 time. March 24, 2014
Overall Rating: 
"Poor Quality Stock"
Bought 4 fish in one order several months ago. Had no issues with shipping. Bought a Pair of VC-10 juvies, a Supposed medium sized male Red empress, and a Medium sized male Caroline swallowtail. The vc-10 are still growing out, so no verdict there, but not super happy. The "medium" Red empress came in at almost 6 inches! Covered in black specks indicative of poor breeding, very washed color, and an EGG EATER to boot! He will fight with a female to eat the eggs before she can pick them up. I feel he was a part of their breeding program, and was unloaded on me when it became evident about how he was. The Swallowtail, while definitely male, has zero color. He is now about 5 inches, and has no more color than when I got him. An orange anal fin. Thats all. Hasnt developed the swallowtail look, and has jewels. Why would he have jewels? Also has the black specking, though much lighter than the Empress did. I am not convinced this fish is pure. No problems with the service or shipping. But the fish...the one thing that should be right, wasnt. I will not buy from them again.
Habanero has used this retailer 3-10 times. January 15, 2014
Overall Rating: 
"My Favorite Fish Store"
Because Live Fish Direct has taken excellent care of me, I have to give them serious props in this review.

When I first got my tank, I visited their shop. I live 20 minutes away, and I stopped by during the week. They were closed to the public, but still let me look around.

I have purchased many fish from them, and enjoy frequently checking out their new stock. One guy on the floor is particularly helpful, and is extremely knowledgeable about the fish.

They are the ONLY retail store that has consistently provided me with honest, accurate, and personalized recommendations.

They continually have different fish in stock, and always have colored up mature fish, making it difficult to leave their store without at least one fish in a bag.

Keep up the excellent work in supplying us with fish for our tanks!
fishesprecioussss has used this retailer 1 time. December 31, 2013
Overall Rating: 
"Great experience"
This was my first time buying fish online, and I was very pleased. I ordered 4 yellow labs, and they arrived on time and very healthy. I was surprised by their larger than expected size and robustness. 2 months later, and they are thriving in my new set-up! They are beautiful. Just ordered my second batch from them this morning.
CarlaW has used this retailer 2-3 times. December 27, 2013
Overall Rating: 
"Happy Customer"
I have ordered from Live Fish Direct 2 times now and I am happy with their service and happy with my Fish! I will order from them again.
r7man has used this retailer 1 time. December 6, 2013
Overall Rating: 
"low quality fish"
I ordered what was suppose to be a trio of cyno afra cobue about 4 months ago but what I got looks to be some sort of mixed cyno afra. Poor quality of fish.
pinky285 has used this retailer 1 time. November 25, 2013
Overall Rating: 
"i didn't get what i ordered"
i ordered some super red empress's and i got red empress, they didn't have the color as on their website, nor as the one i previously owned. they just stop responding to any requests, my bags were leaking as well, **UPDATE**, they responded, so i have updated my rating
Shane L has used this retailer 1 time. November 20, 2013
Overall Rating: 
"Good experience"
I have never ordered fish online but went ahead and ordered 23 cichlids. The fish arrived as scheduled and with the correct species/numbers. One died en route (bag leaked) which I did not think was unreasonable given the size of the order. I was promptly refunded for the loss and all the other fish are alive and healthy 3 weeks later.
ohenrycichlids has used this retailer 10 or more times. November 15, 2013
Overall Rating: 
"great store watch my video"
ohenrycichlids has used this retailer 10 or more times. November 15, 2013
Overall Rating: 
"great store watch my video"
workharddieproud has used this retailer 2-3 times. November 8, 2013
Overall Rating: 
"So Far So Good"
Have ordered 3 times now and always shipped on time and the correct fish, they have the cheapest overnight shipping I have found anywhere.
Michael_S has used this retailer 3-10 times. December 23, 2013
Overall Rating: 
"Good customer service."
I have bought fish from here multiple times. Not always the smoothest transaction, but they always make sure the customer is happy in the end.

They even looked at my original review and made sure to change my mind.
jphanton00 has used this retailer 1 time. June 29, 2013
Overall Rating: 
"Great Fish!"
The fish selection is amazing and I love their site layout. Fish that arrived were exactly as shown and beautiful. Great price for the fish and the lowest shipping cost than any other online stores I researched. Will do business with again,
[email protected] has used this retailer 1 time. June 6, 2013
Overall Rating: 
"new to cichlids and to online retail"
Josh was very helpful and informative. Fish were at least if not better than expected. Everyone got here safe and sound and were eating within a half hour of being put in the tank. Not shy at all. Well packed and marked. Even changed shipping date up by 2 weeks due to tank cycling sooner than expected. Look forward to visiting them in person soon. Won't hesitate to buy from them again.
thevein has used this retailer 2-3 times. May 22, 2013
Overall Rating: 
"Great quality, professionally run"
Received my 2nd of 2 orders this month. Hap Azureus trio with a show quality male, a young male Taiwan Reef, and todays shipment,(6) juvenile Deep water haps. Great ordering process and email follow up (did not use the telephone once through the entire process, even though I added fish to the existing order), flat rate overnight $34 shipping that arrives by 10-11am. Great stock quality and streamline sales process. They've got my business.
DriverChaoz has used this retailer 1 time. May 16, 2013
Overall Rating: 
"1st Online Order"
This was my 1st online order and I was a little hesitant about buying from this company at 1st. The only reason I did was because it was easy to select male hap/peacocks versus other vendors. I have to say the fish look great and were exactly what I expected. I will be ordering from this company again when I get another tank!
richraceri has used this retailer 2-3 times. March 4, 2013
Overall Rating: 
"Mbuna assortment (25)"
Brian taught me how to equip my tank with preferred hardware. Stopped by on sat to buy fish but Issac said worth the wait and shipping for a better assortment next weds. He cared more about getting me a better assortment then cash in hand! All 25 fish arrived perfect, got a discount for buying 25. All the fish eat well and 2 weeks later everything is fine. Size wise I got the mid size and there were some larger ones but no undersized so good there. Issac warned me some would need to grow awhile before coloring up and this is true of a couple but the fish are very colorful and readily identify-able. They don't always answer the phone, but are good with emails. I would give them an A+, and was happy I selected LFD.
tony_tone has used this retailer 1 time. January 29, 2013
Overall Rating: 
"worst place ever"
I order some flake food from this place and it has been 2 weeks and still no flakes, no answer from my emails, never answer the phone and dont return my calls... never again now Im going have to report them to paypal see if I can get my refund.
J&DGuy has used this retailer 3-10 times. January 11, 2013
Overall Rating: 
"Overall Good, Slow Response Time"
I have used LFD multiple times now and have not been let down. However, their response time on e-mails is a bit to be desired. The quality of stock is good enough for me, I have really only gotten 1 sub par fish from them. They try their best to fulfill gender requests on "unsexed" fish. They are pretty accurate. I have gotten good response when calling. Credits for fish lost in the 14 day guarantee period are issued promptly are are easy to redeem. Overall, I would recommend this retailer to all. Also, their quality of shipping is great. I had an order show up live and well on a day when it was 15 degrees outside!
captainp243 has used this retailer 1 time. January 4, 2013
Overall Rating: 
"First class fish and service. "
Super easy, and lots of stock. 100% survival.
Malawian Idiot has used this retailer 3-10 times. October 8, 2015
Overall Rating: 
"Excellent Fish, Great Service!"
This was my first time buying fish on line and it was, without a doubt, the best fish-buying experience I have ever had. Thanks to all the prior reviewers and testimonials for alleviating my concerns about buying fish on line. The order included two males each of the following – Pundamilia nyererei (Anchor Island), Haplichromois sp. Flameback, turquoise hap, Eureka red jake, lemon jake, and Deepwater hap. The fish arrived, on the date and the time requested, in a well packed-box with a heat pack. All the fish were alive, very active and quickly adjusted to the new tank - begging for food within an hour. Although it was not needed, Josh and Isaac provided acclimation instructions, as well as general cichlid care information, via e-mail the night before the fish arrived. What really impressed me most is the size of the fish, in particularly the Anchor Island and Flamebacks. I was expecting 2.5-3 inch fish given the description on the website, but received 4-inchers that were fat and well-colored. All of the fish are far better than anything I have been able to get at my local fish stores, neither of which have a two-week guarantee on their fish like Live Fish Direct. 10-6-15: just received another 18 fish and they were all in excellent health. It is a pleasure working with Josh, always responsive (best via e-mail). I continue to highly recommend them.
jonathantc08 has used this retailer 1 time. December 1, 2012
Overall Rating: 
"No Help, and No Fish."
I ordered the Assorted Mbuna Mix from Live Fish Direct. I placed my order on a tuesday for delivery on saturday. When I made my purchase I noted in the additional comments that I would like pictures of my fish. I continued to try and contact them for the next couple days and they would not return my calls or emails. Then the day my shipment went out (or was supposed to) I recieved an email saying we could not ship your order because we would need more time to get pictures. I paid an additional $20 dollars on shipping for saturday deliver and I scheduled everything around saturday. I've been contacting them and they are not responding. They say on their answering machine that orders that have been paid for are among their top priorities. Well that's a lie.
leroyspuds has used this retailer 2-3 times. October 17, 2012
Overall Rating: 
"Mixed results"
I ordered a package of 12 all male haps/peacocks to be shipped to Montana. The order arrived promply and was safely packaged. All fish arrived in good condition. My only criticism is they did not label the bags or inform me via a packing slip of the types I received. Some were easy for me to identify from photos on their site, but there were many that weren't so obvious. It was difficult for me to make contact with them and when I finally did I was told they were very busy the day they shipped my order and didn't have time to label the bags. I was also told they merely snag fish that are nicely colored. My understanding was they would put some thought into the selection, chosing a mixture that was appropriate for the size of my tank and for compatability (color variation to minimize aggression.) They did instruct me to photograph the fish and send to them for identification, which I will do if I can find the time. Perhaps that's the way the packages work at all retailers so I won't judge them on that in terms of making future orders of specific fish.
slieb845 has used this retailer 2-3 times. August 20, 2012
Overall Rating: 
"Great cichlids, great prices!"
I live nearby and went to the store to stock my tank. The staff is friendly and knowledgeable. they probably have one of (if not the most) cichlids of all sizes. they even breed a majority of them right there. As of right now its a little messy there but they are geared towards wholesale and not walk ins. But they are undergoing a renovation and it will look gorgeous to the walk in customer.
Katmadi has used this retailer 1 time. August 16, 2012
Overall Rating: 
"Great service. Will shop here again"
This was my first on line order for fish. It was a great experience. The web page was easy to browse and find the stock. My fish arived as scheduled and were well packaged and in great shape. I recieved emails from Josh with instuctions on how to add the fish to my tank and on stocking levels for tanks.
Jaffy has used this retailer 1 time. August 13, 2013
Overall Rating: 
"Very impressed"
I was very worried about ordering online so I made a trip to the Salt Lake City area and stopped in to their retail shop on a Friday. I actually showed up at a bad time for them as they were in the middle of transfering/setting up their tanks. The staff did a great job answering my questions and helping me find the exact fish I was looking for. I really liked the fact that the guys vented the fish for me to ensure I got the females I was looking for to go with the males I had purchased. The guys bagged my fish for the 4.5 hour trip to my house the same way they do for shipping including sealing the bags and adding oxygen to the bags. Everybody (26 fish) arrived in great condition and started eating right away. Will definately buy from Live Fish Direct again in the future thank you guys for your help.
13razorbackfan has used this retailer 1 time. August 11, 2012
Overall Rating: 
"I am very impressed and pleased..."
The packaging of the fish is outstanding. They were double bagged in a very thick plastic material and sealed with a sealer. They were all alive and active. Ordered on a wednesday afternoon, shipped thurdsay night and received 9:50am friday. I ordered 5 peacocks/haps and specifying all males. The colors of these fish are amazing. The fins are all perfectly in line with no defects. They eat NLS right away.

When I order fish from now on this is where I will be ordering. No more LFS for me.
Bryeman has used this retailer 3-10 times. August 10, 2012
Overall Rating: 
"Near perfect!"
I don't usually write reviews, but Live Fish Direct has earned it. I've ordered from them 4 times so far and it's been a 100% live rate every time. I can't comment on customer service because I never have any negative reasons to call them!
jnick has used this retailer 2-3 times. June 25, 2012
Overall Rating: 
"High quality, knowledgable, and awesome customer service!!!"
As most, I was hesitant to purchase live fish online. However, coming upon LiveFishDirect, it has been one of the best things I've done in this hobby. In one sentence, the crew at LFD are simply amazing.

My first purchase was of two peacocks and two BN plecos. I sent LFD an email with some questions and was promptly answered by Isaac, who is awesome. He made sure I got the right plecos which were compatible with its tank mates. He also gave me his word that the fish would be plenty colorful and I didn't have to worry. Boy, was he right! The fish came all alive and healthy. I was so excited. Unfortunately, a few hours later, one of the fish, a ethylwynnae, had died. I had nothing to worry about though as Isaac issued me a credit for the fish. Talk about service!

Returning to LFD for my needs, I have purchased a total of 8 fish from them. Other than the ethylwynnae fish dying, all other fish couldn't be healthier. On my second order, I had asked for pictures of the fish to preview their color quality. I received an email from Isaac stating that their camera was broke. A little disappointed, I continued to read his email. He went on to say that since his camera was broke, he instead took a video of the fish with his phone and uploaded it to YouTube! Amazing service!

LFD has a great selection, the best prices around and absolutely top notch customer service. I'm am so thrilled to have found them as they are a gem to anyone in this hobby.
csolo541 has used this retailer 1 time. April 16, 2012
Overall Rating: 
"Great first time order"
I ordered 5 male peacock cichlids. I had been emailing back and forth and upon ordering I asked for pics of my order before it shipped but did not receive any.
However, the fish I received were very healthy and nice size. Packaging could have been tighter. Here's an unboxing/review video http://www.youtube.com/watch?v=BLfq_aO61LE
durby has used this retailer 1 time. March 4, 2012
Overall Rating: 
"FAR exceeded my expectations"
I bought 6 unsexed Super Red Empresses and 6 unsexed Red top lwandas. All were advertised as about 1.5 inches. When they arrived, they were bigger than I thought they would be! Yay! And all were alive and healthy. I was VERY impressed with the packaging, the heat packs were still warm and none of the fish seemed traumatized, lol. Also, the price for shipping was only $24 for priority overnight, which is way cheaper than anything else I say anywhere. Now, 5 weeks later, my fish, both breeds are known to color later than most, are coloring EARLY! They are superb quality. Some of my red tops aren't even 2 inches and already getting their blue! It seems I've got 3 males in each group. Perfect. I'm not going to lie, I was unsure about ordering initially, but I am SO glad I did. And with a 14 day guaranty, it's less risky than any LFS. This is my fish supplier from here on out.
Gboro54 has used this retailer 1 time. February 25, 2012
Overall Rating: 
"Great Fish!!! Would defiantly order again!"
Just received my shipment and I must say the fish look excellent! I will defiantly be order from them again!
chademrick has used this retailer 1 time. March 6, 2012
Overall Rating: 
"Exceptional customer service. "
I had a review posted previously where I stated my issues. This company sent me fish that were not what were advertised, and not what I purchased. However, their customer service made up for this in a way that went above and beyond what was required of them. They refunded my entire purchase price (INCLUDING SHIPPING) and then sent me two more fish, completely free.

I would definitely recommend this company.
chagoi has used this retailer 1 time. February 1, 2012
Overall Rating: 
Nice fish,Been getting fish shipped for 30 years & always worry about water leaking from the bag. There bags are sealed. The best packing I ever got The heat packs & fish were still warm.
riverpaws has used this retailer 3-10 times. January 5, 2012
Overall Rating: 
"Faith restored"
First time I ordered fish from these guys online and in the beginning there was a MAJOR problem with the shipping and my ability to communicate with them. I was frustrated because there seemed to be no way to communicate with them. The phone voice mail was full. I called numerous times during three days and was unable to leave a message. I sent an e-mail the day my order was supposed to arrive because I saw on the site that it hadn't even been shipped yet. The e-mail was not answered. I waited until after business hours for a response and nothing came.

Today Josh gave me a call well outside business hours on his personal cell phone and restored my faith in this company. This is the kind of customer service I was expecting from Live Fish Direct.

I would recommend them to anyone who wants to deal with people who are still honorable. Business glitches happen, but the companies you want to deal with are the ones that, when the glitches happen, are willing to step it up a notch and make it right. These guys DO care. They have COMPLETELY changed my opinion about them. My main problem was that they were not communicating with me, but they have gone the extra mile to reach out to one customer and I'm very impressed with that.

I will be buying from them again knowing that I am dealing with people who really do care. I appreciate Josh and his company. Please support them!
IamAquaMan has used this retailer 1 time. January 1, 2012
Overall Rating: 
"Excellent Vendor"
I purchased from LFD in November and all of my fish arrived on time and healthy. I pruchased 1m 3f Elongatus Chewere, 1m 3f Acei, and 6 Yellow Lab juvies. I've had them in my tank about 6 weeks and they are growing great and spawning. The price wasn't bad compared to some others. Especially for the quality specimens that I got. I would definitely order from them again.
Sub-Mariner has used this retailer 2-3 times. December 23, 2011
Overall Rating: 
"Great online vendor with colored males"
With the exception of 5 fish (German Red, Benga Yellow, 3x Yellow Lab Mbuna) all of my Peacocks & Haps came from livefishdirect. These guys are great to deal with. Theyve always answered my questions promptly and on 2 orders they allowed me to add extra fish the day of them bagging getting ready to ship. Saved me money on another order and shipping costs!

I've dealt with them on 3 different occasions over the past year and all of the fish arrived on time and nicely boxed up with styrofoam, heat pack and newspaper. They also heat seal their bags so no water leaks.

All of the fish are and were healthy since day one. If youre looking for nicely colored male Peacocks and Haps I wouldnt hesitate to recommend these guys!!!
dwrisley has used this retailer 3-10 times. December 8, 2011
Overall Rating: 
"Quality Fish at a fair price !!"
I've been using Live fish Direct for a year now,I've made 4 orders to be exact and in all that time have never had any trouble placing my order.IF YOUR THINKING OF BUYING FISH ONLINE THIS IS THE PLACE TO DO IT!! I made my first order on 12/7/2010 and would reccomend Live fish Direct to you reading this and all my freinds. Thanks Josh and Isaac for a year of great service. David W.
vegasdays101 has used this retailer 1 time. November 3, 2011
Overall Rating: 
"Will buy from again!!"
Had the fish I was looking for, answered questions prior to ordering and helpful throughout the entire process.
kcbrad78 has used this retailer 1 time. October 27, 2011
Overall Rating: 
"Great experience!"
This was the first time I have ordered fish online, and the experience was great. Josh and Isaac were very prompt in responding to questions and also sending pictures of the fish before I received them. They arrived today and they are great. Will definitely be ordering more in the future.
Kevinthecichlidlover has used this retailer 2-3 times. October 24, 2011
Overall Rating: 
"I would reccomend them!"
I had a problem which i lost stock but i told Josh and he promptly told me he would severely like to make this up so he told me to make up an order to cover my losses and all was taken care of. These guys are great and mean buisness i would reccomend all other cichlid keepers to them! Thanks all at Live Fish Direct
Emil In Wyoming has used this retailer 2-3 times. August 4, 2011
Overall Rating: 
"Excellent product and service!"
Very easy to order from the website. Prompt responses to emails and very willing to change shipping dates. I originally had Saturday shipping but changed to a regular weekday, LFD promptly credited me the cost difference. Extremely reasonable shipping prices. Great packaging also.
bozz77 has used this retailer 1 time. June 19, 2011
Overall Rating: 
"Very easy to deal with great coloration"
Very pleasent and easy to deal with. Highly recomended!
Fish are very colorful and adapt quickly. Will do business with again! Never going back to the local fish store! A+ 100%
chessjunkie has used this retailer 1 time. June 6, 2011
Overall Rating: 
"Very Pleased."
I would like to say that I am a very satisfied customer ordering fish from Live Fish Direct. The whole transaction was very smooth. Also they did happen to ship me some "BEAUTIFULL" fish.
mpowers has used this retailer 2-3 times. February 27, 2012
Overall Rating: 
"Great Customer Service!! I have ordered since and am just as pleased."
Follow up: 7/9/11, I am happy to say customer service is alive and well at Live Fish Direct!

After posting my original review I was contacted by Josh Davis who proactively worked to resolve my concerns. It's not often a business will go above and beyond, but Josh has-and in doing so has earned my appreciation.

I will leave the original review posted up as a guide for others to contact Josh himself if you have concerns.

Original review:
Roughly two months ago I purchased a set of juvenile yellow labs and rusty cichlids. With the rusty I had ordered five, one of which appeared to have been half starved before being shipped. I did contact and send pictures of the fish, but received a less than caring response. Would it not have been easier to bag up a quality fish? The rusty is still recovering...

Live Fish Direct also sent me an extra yellow lab, marked free on the bag.
Normally this would be cool, but the lab they sent as free is of poor quality (barely yellow with yellow bars).

While this may sound like a minor grip, consider the fact that I ordered the fish because I thought I would receive quality stock.

I'll send my monies elsewhere for now on.
MPKS92 has used this retailer 3-10 times. May 13, 2011
Overall Rating: 
"Awesome company. easy web site to nav."
I have placed several orders and never had a dead fish, not even once. Their selection is the BOMB! They are always friendly and prompt to return calls and emails if you have any questions. Only wish I had more room for more tanks to buy more fish. Keep up the awesome job
RichardsA4 has used this retailer 3-10 times. April 18, 2011
Overall Rating: 
"Good place for fish"
I have ordered three times totaling almost $400. I am happy with almost all of my fish. My only advice is that if you want a male ORDER A MALE, don't select unsexed. I was kinda new to the hobby my first order and ended up with a bunch of pale plain females. I have since sold them and replaced with males. After talking with Josh and making sure I ordered males I have been nothing but happy. Heck they even gave me a decent credit. I really have some great looking fish from this place and am looking forward to ordering a few more once the males I want are in stock.
junoble has used this retailer 1 time. March 29, 2011
Overall Rating: 
"Very good experience!"
I was very nervous about buying live fish over the internet,but because of limited local selection i had to try it. I searched around the internet for weeks and found LFD to have the best selection and price. THe shipping price was the cheapest around. I got my fish early on the day i specified and they came very professionally packed in doubled bags with heat packs. Fish were very active and were great quality. Only somewhat negative was the size was a little smaller than they said. But i am very satisfied with the quality of the fish. Will definetely buy from them again.
wolfynn has used this retailer 1 time. March 9, 2011
Overall Rating: 
"Great Service"
I first contacted live fish direct seeking advice about my first peacock purchase - they responded quickly, were polite, gave great information. A few weeks later I ordered 17 German Red peacock cichlids - they arrived yesterday morning, well packaged, all live and healthy. Not to mention they threw in two free peacocks! They are all the size specified and I'm very pleased with my first experience ordering fish online. Will def. order from them in the future!
Shup has used this retailer 1 time. March 8, 2011
Overall Rating: 
"Perfect internet sales"
Site was easy to navigate, order was exactly as I wanted with expert packing and shipment

A+++++ will order again

And they went out of way to answer questions on fish id before I ever bought from them

wbzorker has used this retailer 2-3 times. March 3, 2011
Overall Rating: 
"Excellent, healthy fish, great service"
My recent order has been everything you could hope for. They sent what I ordered, when I wanted it, and responded quickly to info requests. The fish are healthy, well formed and with the color I expected. What more could you want?
noahp has used this retailer 2-3 times. March 2, 2011
Overall Rating: 
"These guys are the best!"
I ordered 12 frontosa from these guys and I ended up having four of them die, which was probably my fault. Well these guys kindly told me what I had done wrong in putting the new fish in the tank and they refunded me my money on the dead fish. They have been very helpful through this whole process. I currently have another order from them and I will order from them again. Order from these guys and you won't be regret it. By the way the frontosa are beautiful and are already showing alot of blue color.
Glaneon has used this retailer 1 time. March 2, 2011
Overall Rating: 
"Great selection, great fish, shipping pricey"
Ordered 6 maingano, 2" - these guys are gorgeous! Communication was prompt, order process was easy. Other than shipping cost this would be my favorite online supplier.
Cobaltblue has used this retailer 10 or more times. February 28, 2011
Overall Rating: 
"These Guys are Great!"
Since these guys are located within a 20 minute drive of my home, I get all my fish from Live Fish Direct. Their facility is awesome. They know what they're doing. The fish in my tank look awesome.
[email protected] has used this retailer 2-3 times. February 16, 2011
Overall Rating: 
"Satisfied, again"
This is the second time I have ordered from LFD. Once again the fish arrived healthy and active. I will be ordering from them again in the future.
cantrell00 has used this retailer 1 time. February 14, 2011
Overall Rating: 
"Seem decent enough but not reliable!"
They have SERIOUS issues with shipments.. Had two shipments that had to be cancelled due to problems with the contracted delivery agency. The second shipment they didn't even bother to call beforehand. The fish that I did get were OK. Not great, not poor.

I am seeking better sources with more reliable shipping methods. I recommend you do the same.
JustinFromAL has used this retailer 1 time. February 1, 2011
Overall Rating: 
"First Order Went Well!"
I recieved prompt responses to my order and very timely shipment. Fish arrived healthy and are doing great 2 weeks in!
ramcrazy has used this retailer 1 time. January 30, 2011
Overall Rating: 
"Very Disappointed "
After placing an order for 6 occelatus "Blue" I discovered the night before I was supposed to receive my fish that they had not been shipped. I had to make contact to find out what went wrong. After correcting the problem, my fish were again not shipped out. After 2 failed tries I finally received my fish only to find that they sent me conflicting sizes which has resulted in serious aggression in my tank. I ordered .75" to 1" and received a combo or .25" fry all the way up to just over 1". They also sent me a freebie for all the problems I encountered which they told me was another occie. Well they actually sent me a A. Comp. which is a cool freebie but not in any way close to a occelatus. Very disppointed in the way it all went down and I will not order from them again!
rangerfever has used this retailer 1 time. December 19, 2010
Overall Rating: 
"Great fish at a great price!"
This was the first time I used Live Fish Direct. I am very very pleased. I had order some eels but then changed my mind and got 3 frontosas. They did the order changed and refunded any money back quickly. By my surprise when the fish arrived they had thrown in a freebie Frontosa. From now on I will buy all my fish from them.
okiegirl28 has used this retailer 1 time. December 2, 2010
Overall Rating: 
"Great experience!"
This was my first time to order from Live Fish Direct. It was a simple and easy process and the fish all arrived alive and seemed to be doing well and not real stressed. I ordered 2 blue jack dempsey's and 3 mbuna cichlids. i would recommend anyone to order from this group!
hawkeye3d has used this retailer 1 time. November 15, 2010
Overall Rating: 
"Great Fish"
This was my first time using Josh. My fish arrived packed very well all in excellent condition. That was in late Sept 2010. I ordered what I hoped to be a breeding colony of Red Zebras 2 males 6 females, supposed to be a little young, well in Oct I had a dozen fry in the tank and everyone doing great.

I would definately order from Josh again.
Delphinus_06 has used this retailer 1 time. November 11, 2010
Overall Rating: 
"An Impressive Dealer!"
Excellent attention to detail on packing the fish. I was impressed that the N. brevis were each in a separate bag, and I appreciated the extra N. caudopunctatus!

I was also impressed with the shipping rates for next-day delivery, and FedEx did a great job of getting the fish to me before 10 AM on the day promised. (Utah to Central New York State)

All fish were in excellent condition - no fatalities. Everyone settled in to the point that they were taking a bit of flake food 7 hours after being placed in their new home.

I took Josh's recommendation and treated the tank with Melafix, since I'm a big fan of that product, anyway.

I'll be keeping an eye on the web site for other Tanganyikans of interest!

Jim S.
Canastota, NY
nauTik has used this retailer 2-3 times. November 9, 2010
Overall Rating: 
"Amazing results"
I ordered from these guys a few weeks ago and had some serious issues after receiving a half dead fish that was obviously beat up prior to shipping. However, after emailing Josh at live fish direct he personally called me and proceeded to apologize and offer whatever he could to make up for the mistake.

They not only gave me the price of the fish in fish credit, but offered completely free shipping. I had to admit at first I was a little hesitant as I figured I'd just be getting more low quality fish for free.

I was very wrong, the fish arrived just as Josh said they would, gorgeous fully colored and very lively even in the bags.

LFD definitely has made some mistakes with orders, but do not worry, if you happen to be one of the few people with a messed up order, they will more than make up for it.

For the easy to use website, low prices, quality fish, and excellent customer service (from my experience) I would have to recommend these guys.

franny has used this retailer 2-3 times. November 8, 2010
Overall Rating: 
"Incredibly helpful"
I recieved my second order from live fish direct, and was impressed by the amount of help and attention I got as a "newbie" to the field. If you are interested in online ordering but feel like a novice, these guys will take the time to walk you through the whole process as well as tank setup and design. My entire experience was positive and I will use live fish direct as my sole provider.
foxden006 has used this retailer 1 time. November 6, 2010
Overall Rating: 
"excellent "
just received my fish from livefishdirect wanted to thank Josh and Isaac for your help. the fish look amazing and came in great shape. i will be a long time customer of your company and will be doing another tank in Dec. so i'll be contacting ya'll again for help.
GSXRKID74 has used this retailer 10 or more times. November 6, 2010
Overall Rating: 
"Simply......The Best!!!"
Once again I have to bow down to LFD's unparrelled quality and service! I recieved another order first thing this morning and as always... Flawless transaction and Beautiful fish! Anyways, I think I have just about topped off my 125g show tank (all male haps & peacocks). I have purchased all of my fish from LFD (18 males to be exact). I only had to bleed out 2 females which were purchased very small. I also have stocked a 75g mixed mbuna tank from LFD as well. Amazing fish everytime! Your prices, shipping, selection, and customer service are second to none as is the quality of your fish.
Thank You, Thank You, Thank You!!!

I HIGHLY recommend livefishdirect.com

Derek G.
CatCityGary has used this retailer 1 time. November 3, 2010
Overall Rating: 
"I had a great experience. Will order again"
I just wanted to write about my experience of ordering from Josh. I read all the reviews and started to get nervous. But I will say that my order arrived exactally when I was told. I was kept up to date on all details. And my fish were exactally what I ordered and in what appears to be very good health. I am very very pleased with ordering from Live Fish Direct. Two Thumbs up.
Toodog has used this retailer 3-10 times. November 2, 2010
Overall Rating: 
"Everyone should be like this group of people"
Toodog has used this retailer 3-10 times. November 2, 2010
Overall Rating: 
"Everyone should be like this group of people"
barbori has used this retailer 1 time. October 27, 2010
Overall Rating: 
Hey i just wanted to thank you guys. I love the fish and they are in excellent shape. No Need for me to go shopping around anymore when I know you guys provide excellent service. I will get all my fish from you guys from now on.

Thanks for the Great Service.

jules a birnbaum has used this retailer 1 time. October 16, 2010
Overall Rating: 
"They are pros."
My first order was professionally packed and shipped.It was received promptly and all the fish were very healthy.
Large selection and prices are competitive.

chinolal has used this retailer 3-10 times. October 12, 2010
Overall Rating: 
"A wide selection. Good shipping rate"
Okay I have ordered from these guys a couple of times and have never received a DOA fish. They are professionals when it comes to shipping.

However, one thing I am always disappointed on is their quality of their stock fishes. When you go to their website, they have a good description on what you would expect on the fish you will receive. Once I receive the fishes, they hardly showed any colors and they were like 1 inch less than the described size. They do sometimes lie when they are describing their fishes.

Also, I ordered a couple of demasoni from them and it seemed like they were hybrids. Most of the demasoni have bars that were intersecting and broken. In addition, they over price their fish.

Overall, if you want to save on shipping and order a lot of their assorted mbunas then by no means buy from them. On the other hand if you are looking for show quality african cichlids or wanting a right gender ratio (lie about sex), I would avoid them.
esparzar1 has used this retailer 1 time. October 12, 2010
Overall Rating: 
"Not a bad first time experience"
This was my first experience ordering online and it wasn't all that bad. You can't beat their flat rate shipping charge and they sent my fish next day. All arrived alive but I'm not very impressed with the size that they claimed to be or the quality of species that I received. Not a bad experience but I probably won't buy from them again.
Donkey Duck has used this retailer 2-3 times. September 24, 2010
Overall Rating: 
"Couple of hiccups but Excellent Customer Service!!"
UPDATED: Josh Davis and his team went out of their way to make things right. I am very impressed with their customer service. He resent my electric yellows and the ones I received are outstanding and I couldn't be happier.

I have placed 2 orders with LFD. The first order was for 12 maingano juveniles and 12 P Saulosi juveniles. The quality of the Saulosi was good but the maingano looked like some electric blue johannii hybrids w/ yellow in their fins. I was given a store credit for the maingano on a future order because I was shipped the wrong fish.

My second order was about 8 months later. I ordered 12 premium electric yellows, 2 male ob peacocks, 4 female ob peacocks, and the 12 maingano from my first order. The electric yellows are a very poor quality. I ordered "premium" size fish but some of the ones I received were barely 1" and several of them are all yellow with no black in their dorsal fin. This really makes me question the quality of their breeding stock. I was happy with the mainganos that I received on this order.
uptomyelbows has used this retailer 1 time. August 27, 2010
Overall Rating: 
One of the fish I ordered which was supposed to be a "premium" male "starting to show good color" arrived as a definite FEMALE!!!! Not what I paid for.
Also, one of the fish I ordered did not arrive, and was replaced by another fish I did not order or desire. BUYER BEWARE!!!!!
tischx4 has used this retailer 1 time. September 30, 2010
Overall Rating: 
"Good retailer. Customer Service Second to None"
I ordered 32 various Aulonocara and Victoria Haps. I recieved the order within 2 days of ordering. No dead fish, for which I am very grateful. I hate dealing with online returns/customer service. I did however have 4 fish (Aulonocara Jacobfreibergi) that had a slight case of ich that I noticed after putting them into the tank so I had to treat my tank after introducing them to the tank population. However, upon hearing about my issues with the fish, Josh, the owner of Live fish direct personally handling and rectifying any issues that I had. Their customer service is second to none. By far the best that I have encountered with an online retailer and certainly better than any of the LFS's around my area. I would recommend them to anyone.
mattsmommaashley has used this retailer 1 time. July 20, 2010
Overall Rating: 
"Great Experience!"
This was my first time ordering from them but not my first time ordering. Everything exceeded my expectations! This was the best fish experience I have had!
Tristan_1202 has used this retailer 1 time. July 17, 2010
Overall Rating: 
"Excellent fish for an Excellent price"
I have been aware of LFD's site for a number of months now and have always wanted to order fish from them but was wary of the ordeal. A friend and I decided it would be worth it and put in a large order to make the shipping to Canada worth the effort.
We ordered 6 fronts, 6 VC-10's, 12 Z-Rock Lithobates, 12 Fire Line Mloto's and 4 sulphur crest peacocks. For the most part we ordered small fish in hopes of letting them grow out to a good ratio of m/f. After paying I received a phone call from Josh saying that he was unable to provide 6 of the VC-10's as he only had 2 available. This was rather annoying as the site listed 8 available. Josh assured me it doesn't happen often and since it was his mistake he would be glad to make it up to me by providing additional credit plus 4 replacement fish. In the end we received 6 fronts, 2 VC-10, 12 Z-Rock, 12 Fire LIne's, 4 sulphur crests, and 4 "Makonde" Electras along with a trio of flavescent peacocks to replace the 4 vc's. The fish arrived the following day and besides them being small they were in excellent health. We received a few extra fire lines and z-rocks as a bonus. I let them acclimatize to the tank released them and fed the tank. The new fish fed instantly and have shown no signs of disease or stress. As long as the cost of shipping stays low I will definitely be buying more fish from Josh.

mooreli94 has used this retailer 2-3 times. July 14, 2010
Overall Rating: 
"Amazing Fish!!!!"
Looooove my fish!!!!! These guys are the greatest! Quality fish, great packaging and shipment. These guys were really good about answering questions and sending utube videos upon request. I will definately be a repeat customer!! Thanks for selling quality fish!!!
big bill has used this retailer 2-3 times. July 8, 2010
Overall Rating: 
"Best place in the U.S."
I've known about livefishdirect.com for a while but never ordered. Then i saw some auctions on ebay and had to have them.I have won auctions on ebay for fish from other people and it cost an arm and a leg. So when i saw his starting at 8.99 i bid and i won 12 auctions. I contacted after winning and asked josh about ordering fish from the site and if he would combine them with my ebay auctions at same shipping cost. When i called he answered and said not a problem. So i was mailed 39 fish within two days of phone call. Once i received the fish i noticed 1 small pundamilia nyererei and he had forgot one of my auctions. So i contacted him and he said he would give me a credit on the auction and when i ordered again he would give me another pundamilia nyererei :)also . Well i ordered again the next day and received a large premium OB peacock (much larger than expected ) was happy about that. Also i received a much bigger nyererei than before (free) and then the auction i had won before. Along with some more fish. All of the fish i have bought have been excellent quality and perfect health. Shipping is fast and josh is easy to work with.I purchased a toatl of 47 fish and the amount of money i saved was massive. Mainly the fish i got are impossible to get at LPS.So the only way i will be purchasing fish anymore is thru livefishdirect.com
clos has used this retailer 1 time. July 3, 2010
Overall Rating: 
I finally found a great cichlid dealer
josh and LFD are the best overall, the tropheus and Malawi mbunas I recently purchased are the healthiest
Most colorful fish I have seen in a long time. Prices are great and shipping was fast. I will order again!!
Wolftrader has used this retailer 2-3 times. July 1, 2010
Overall Rating: 
"Great on line fish shop!"
I found LFD on a search and they have been excellent. One fish in my original order perished in transit and Josh refunded me the cost and partial shipping charges immediately. Their web site is great and they have an excellent selection of fish to choose from. I highly recommend this wonderful on line shop to anyone interested in securing great fish at a reasonable price. Outstanding service and excellent stock to select from. I put my second order in shortly thereafter and found an extra fish as well! Just a great place to buy your fish from!
FlyHigh has used this retailer 2-3 times. July 1, 2010
Overall Rating: 
"Wish I'd Found Them Sooner!"
Browsing their website is second to none. It is extremely easy to navigate, and well laid out. Clicking on the fish you are interested in brings up photos of the fish, links to profiles of that fish and even videos of that fish in LFD's own tanks. You then have the option to chose what size of that fish you want from a list of different ranges such as small, premium or adult with a range in inches for each of those choices. There is also a color icon next to each size choice and hovering your mouse over it will tell you how well colored up the fish in the size you've chosen are. You next have the option to chose the sex of the fish in most cases. Checkout is done via paypal. Shipping is a low flat rate of $34 whether you get 1 fish or 20. I had several special requests and Josh's responses to me via email were lightning fast. My order was shipped when it was supposed to and an email with a tracking number was sent. The fish came well packed in double bags in a styrofoam lined box. The fish arrived guaranteed before 11am the next day as advertised. The fish were in excellent shape and showed gorgeous color even in the bags. The fish were the right sex that I selected. There was even a bonus fish free of charge. I added 2 fish to my original order before it shipped but a mix up prevented them from being combined w/ my 1st order. Josh responded instantly and shipped them the same day at no cost to me. I strongly recommend LFD. I'll be a lifel
Mena has used this retailer 2-3 times. June 30, 2010
Overall Rating: 
"Excellent Service"
I received my first order from Live Fish Direct and I am extremely please. The fish arrived in excellent condition and were beautiful. Your order details are submitted promptly as well as your shipping tracking information. The cost of the fish and shipping is extremely reasonable. They are so easy to do business with and are very helpful. I am placing a second order and I have no doubt I will be just as pleased. Live Fish Direct is a company that can be trusted.
swansuite has used this retailer 3-10 times. June 29, 2010
Overall Rating: 
"The bottom line"
You may have seen my previous review entitled: The Good, The Bad, The Ugly. In it, I praised LFS as being a quality retailer, that fell short in several areas. Turns out that when one is blaming others for their short-comings, one should always check their OWN pockets first. In other words.... if there was any fault in my service from LFS, it was MY short-coming, not theirs (red faced and embarrassed!!). So on to a new and improved review.
LFS is a quality fish retailer; always happy to answer questions and help direct you to your best possible purchase. The quality of the fish is very high, the prices are highly competitive, and you will be hard-pressed to find a more knowledgeable and helpful source for your cichlids and tropical fish. Although I've had a couple of mortalities (who doesn't?), he's been very good about not only making it good, but making it better. I've dealt with a lot of retailers in my fish-keeping time and LFS consistently beats all of them in every category that matters.
I recommend LFS as a reliable source for outstanding cichlids at great prices and you simply won't find a more helpful bunch of folks.

Peacock Rey has used this retailer 2-3 times. May 28, 2010
Overall Rating: 
"Best Online Fish Store Ever !!!"
I already made two orders to Live Fish Direct and the experience has been great! They have a great selection of fish and their fish are very healthy and very colorful ! The Staff is very friendly and helpful. They even fish their errors and even throw in some freebies here and there. Great place to shop for fish. Thanks Josh !
Ltemple has used this retailer 1 time. May 27, 2010
Overall Rating: 
"Very healthy, beautiful fish"
After spending weeks trying to find something to stock our new tank locally we finally ordered from LFD and we were very glad we did. The fish arrived exactly when they were supposed to and they were all healthy, active and have very good color. Even in the bag they looked better than anything we found locally.
I was concerned about getting an electric blue jack dempsey because they tend to be fragile when they're small but he started exploring and looking at the people outside his tank almost as soon as we released him. He is eating well and seems to be quite healthy.

I requested the largest fish available and they do seem to be at the large end of the size range indicated when I ordered them.

We're already planning our next order for when these fish are grown out and get moved into the larger tanks.

One of the deciding factors for this company is that the fish are bred in their local water rather than the softer water in Asia and South America so they're already acclimated to water more like mine. They seemed much less stressed by the move than fish I've ordered from Aquabid in the past that came from areas with a very low PH.
jomcgr has used this retailer 3-10 times. May 26, 2010
Overall Rating: 
"Awesome Experience"
I ordered over $250.00 worth of African Cichlids from Josh & Dave at Livefishdirect.com and the experience was very good.

There was a mix up with the order, but they went ABOVE and BEYOND to fix things and make sure that I was a happy customer.

Quality livestock and top notch customer service! Tough to find at your LFS!!
eagl97 has used this retailer 3-10 times. March 26, 2010
Overall Rating: 
"Male or is It"
I like ordering from them but one of the male Haps I ordered is now holding. If you are offering the choice of sex you should be 100% certain you are sending the correct one. Now I'm going to have to pull my tank apart to catch a unwanted female. They have agreed to fix the mistake but it's still a pain.
Carmesi has used this retailer 2-3 times. June 3, 2010
Overall Rating: 
"Mixed, but taken care of eventually."
I made an order the beggining of Feb, got the order cleared up today march 31st. The fish seem in great shape and well taken care of, however there were fish missing and it took about a month for Josh to get back to me about how to clear it up. they did give me credit and resloved the issue, just took a long time. The fish are great, but expensive. overall I am right in the middle on this one. Unless you are buying something very specific and an adult the prices arent really worth it. Other online retailers sell a about the same size fish for half the price (they just cant garauntee the Sex), but neither can Live-Fish even when they say they can. Moral of story with them : go big to be sure, it sucks paying 25+ dollars for a male and ending up with a female. UPDATE 3/31/10: i used my credit to buy 2 Aulon. Maylandi (sulfur heads) that were advertised as 5" show fish for $50 a piece. These fish were barely 3" juviniles!!! I took a picture and sent it back to them on a measuring tape and asked if i could send these back and get a refund. I have never heard back and am extremely upset. I got the exact same size fish from another retailer for $9.00 advertized as 3". I dont know whats going on with these guys. UPDATE 6/3 Josh contacted me 2 months later and gave me another credit. This time the fish came as advertized and look amazing. If this had been my 1st order I would have given a perfect score. Glad he fixed things.
cater20155 has used this retailer 1 time. March 3, 2010
Overall Rating: 
"Good quality on fish, fish prices, and shipping costs."
I was attracted to Live Fish Direct by the $35 dollar shipping costs for next day FedEx delivery. Once I got on their website, I found that they have a large selection of fish. I found a few harder to find fish in my were in stock placed an order. My order was processed and was ready to be shipped the next day. While my order was being packed to be shipped out, they found that one of the fish I had ordered was out of stock. I received a phone call to discuss how they could remedy the problem. They were willing to give me credit on my next order or substitute another fish into my order. I chose to substitute another fish and they found a nice male Leth. Red Cap to send me. My order arrived the next day with all of my fish alive, I placed the order on a Wed. and it arrived on a Fri. All of the fish were alive and looked in good condition upon arrival. I ordered a 4 inche male Prot. Spilonotus "Ovatus" that can in at about 5.5 inches and is turning out to be a real beauty. All the fish are heathy and the largest fish are beginning to show color after being in the tank for 2 weeks. Overall I am impressed with the quality of service and fish. I would and have recommended to others to use this site.
cjacob316 has used this retailer 1 time. February 4, 2010
Overall Rating: 
"great service, will use again"
this was my first time ordering online, and i was very happy with these guys.

6 Lamprologus multifasciatus
1 male Sulfur head peacock
1 male red shoulder peacock
1 male Copadichromis Trewavasae Mloto Likoma

the multies are all doing great, and two of the females have spawned, very quality looking fish

the sulfur head died after 13 days from bloat, but they honered their 14 day guarantee

the red shoulder was perfect from day one

the Copadichromis Trewavasae Mloto Likoma had bloat but is cured now and doing fine

i attribute bloat to the shipping process, which is common. the fish appear to be of good quality so far, they are still young though. I plan to update once they are older and are fully colored. the shipping costs are great and a huge plus. some friends have told they they have received bonus fish in orders

i plan to use these guys in the future
GaFishMan1181 has used this retailer 2-3 times. February 2, 2010
Overall Rating: 
"Good choice for stocking a tank if your on a budget."
I have bought from this company several times. They are a great choice if you want to stock your tank with some very nice fish for a fair price and cheap shipping. I have only bought mbuna from them. All look very nice. If you dont care about getting wild caught or F1 fish then this is a good choice. Also shipping is very very cheap and they offer discounts if you buy enough fish. I have asked for male fish before and they sent me females. That is about the only complaint i have with them.
Cheffish has used this retailer 2-3 times. January 23, 2010
Overall Rating: 
"Great Connection! Gorgeous Fish"
These guys are pros and have excellent fish. I ordered several fish and have been extremely pleased with them. Professional service and excellent packaging & delivery.
Troutbum83422 has used this retailer 1 time. January 22, 2010
Overall Rating: 
"First Time Purchaser - Great!"
Ordered my batch of fish for the first time via internet. Arrived in good condition and in the middle of a snowstorm exactly when promised. Fish seem happy and full of potential. Web site and staff seem super helpful in decision making for order. Will recommed to anyone interested in some great fish without the hassle. Right to your door and into your tank. Thanks!
Born Again Tropheus has used this retailer 3-10 times. December 29, 2009
Overall Rating: 
"You can't beat the shipping!!"
These guys have a very good Tanganyika selection. I got my Tropheus Maswa here. They are great to work with and the website is very easy to navigate through. Did I mention the shipping, only 34 bucks!! Check out the website! Great video and lots of photos!
carolinaboy has used this retailer 1 time. December 22, 2009
Overall Rating: 
This was my first online order and this guys are ok. I got one DOA and they toke care of it. I will do business with these guys more. Josh and his crew are A+. My fish arrived in good shape. I will give these guys my business again and is did.
justinf67 has used this retailer 2-3 times. December 7, 2009
Overall Rating: 
"Some good, some bad"
I have ordered twice. Both times I am left with some good, some bad. First order, my half my dems had bad barring, and my white top hara were mis represented. But, mbamba that I ordered were great. Second time, I ordered 3 different kinds. I love the snow whites and am happy with my chewere. Msobo, I got adults and they are UGLY. The color is MUCH different than my other msobo. Not happy at all. So, I like this company overall. The shipping was great. Quality of fish can be seriously lacking.
cichlify has used this retailer 2-3 times. December 4, 2009
Overall Rating: 
"Good online shopping!"
I've placed two orders with LFD over the past several months. I recieved all my fish alive and well! My only complaint would be their communication. I know theres a several hour time difference but it took over a day to get into touch with somebody from there! All in all its a good place and I will use again when I need a few more fish!
cichlidhopper has used this retailer 1 time. December 3, 2009
Overall Rating: 
"Very good quality and service"
They miss shipped one of 5 fish. They had no problem making it right. I came out on top on the deal. Got the price of the fish back+ patrtial shipping. I got to keep the wrong fish they shipped. More than fair. I would do business again.
steellugged has used this retailer 2-3 times. November 5, 2009
Overall Rating: 
"Healthiest Stock on the Market"
Josh and his staff have found the perfect location for breeding and selling cichlids (check out their web site to learn about their unique operation). At first I didn't think the organization's well-fed water made a difference -- chalked it up to nothing but marketing -- but I have seriously never seen a better selection of healthy fish stock. In addition, these folks are pasionate about what they do. Sans the small saltwater selection and minor assortment of florescent-colored faux sandcastle decorations, LFD's new retail location is a no-frills paradise for African cichlid enthusiasts; assuming you're lucky enough to live along the Wasatch Front. I do have one small complaint with LFD's staff -- they seemed to be pretty laid back with their return policy until I actually had something to exchange (well within the parameters of their policy). I understand where they are coming from but, IMO, they really ought to communicate their policies better; otherwise, they may end up forever offending some thinner skinned customers. LFD guys, you're a little strange but your product is first rate.
Icey101 has used this retailer 1 time. October 5, 2009
Overall Rating: 
"First online fish order, very happy with purchase"
This was my first online fish order. There website and ordering was very user friendly. I ordered 30 fish, and they all arrived with out any DOA. Several extra fish were included (7 total) All the fish looked to be healthy except several of the (12)Demasoni had nipped fins and such. All the fish were double bagged, except the demasoni. Their bag also leaked a bit soaking the paper in the bottom of the box, but no visible wetness on the box itself.
The fish have been thriving, and does not appear to be any deaths since introducing them into my tank (its hard to count 40+ fish at once).

I would without a doubt order from them again, and do plan to do so soon.
tularecichlid has used this retailer 1 time. September 30, 2009
Overall Rating: 
This was my first online fish order and I was not supper impressed. All the fish I ordered I got and were how they were discribed. Out of the five fish I ordered only one was not up to par. The only let down was my peacock, he has a tail fin eaten down pretty small and came with ick. All the other fish that came were greatso all in all a good place to order.
hollyfish2000 has used this retailer 1 time. September 22, 2009
Overall Rating: 
"Mixed review"
It was my first online order, so I'm not sure if this is typical. But I had a 50 percent mortality rate after three weeks. Out of four peacocks, one was fabulous, two died, and one does not look male (as ordered and required). Not what I'd call a resounding success or financially worthwhile. Order process, however, was easy and shipping was prompt and fish arrived well packed.
agargir has used this retailer 3-10 times. September 13, 2009
Overall Rating: 
"a good experience"
i have ordered numerous times from them. almost all the times somewhere down the line on eof the fish from the shipmet dies.i dont know if its because of the tank or the shipping.anyways they have a gr8 selection and price is gr8.however if you want tropheus there are much cheaper places to order from.

overall very happy never had a single problem with them. wil order again.
etcbrown has used this retailer 1 time. August 22, 2009
Overall Rating: 
"Would buy again"
I was able to stop in to the retail outlet when I was in the area. The store is massive with around 900 tanks that are of an unusual shape (not much depth) in order to stack them 5 high. The tanks were not very clean, but the fish appeared to be in mostly good health. It seems as if the company as grown too quickly and does not have the manpower to handle all responsibilities (like tank maintenance).

The selection really cannot be beat, the prices for premium fish are average. Overall I would do business again because there are not many places to find a fully colored male Buccochromis nototaenia and a Boulengerochromis microlepsis as I did that day!
Also, they took the time to pack my fish in a large shipping box with oxegen because I was not to arrive back home for 36 hours or so, packing job was excellent and the fish survived perfectly, no extra charge for the extra service. Well done.
siklidkid has used this retailer 1 time. August 20, 2009
Overall Rating: 
"Excellent! Will order again!"
Just received my order this morning with no casualties! I ordered 4 Juvie specie groups of 6 each. Nice size Rusty juvies, close to premium size. They even gave me an one extra Polit and Msobo! The Mara Lions looked great. All arrived very alert!
schwartz36 has used this retailer 1 time. August 11, 2009
Overall Rating: 
"A very good 1st experience"
My first order with LFD came in on Aug 4. I was somewhat reserved ordering from LFD after reading negative reviews on this site. My experience was outstanding and I will order again.
GoofBoy has used this retailer 1 time. August 4, 2009
Overall Rating: 
"No Issues at all."
First order. I tried them because I wanted some smaller male Peacocks & Haps for an all male tank and they are by far the lowest priced vendor I found for what I wanted.
I ordered 6 Yellow Labs, 6 Kyoga Flame Backs, 4 male Peacocks and 2 male Haps on a Sunday and received a confirmation email back that afternoon with ship date of Tuesday. On Tuesday I received a shipping confirmation with tracking number. The fish arrived well packed and healthy Wednesday morning. Everything was exactly as described, I have no complaints whatsoever.
BigFish77 has used this retailer 1 time. August 3, 2009
Overall Rating: 
"4 out of 5"
First time purchaser from this company. 4 out of the 5, fish I purchased were good stock. The 5th was a big eye stunned fish that I never would have purchased. 4 out of 5 ain't bad, so buy more then what you want to get what you want.
Aislinn has used this retailer 1 time. July 31, 2009
Overall Rating: 
"Wonderful to work with"
This was the first time I ordered fish over the internet, but as I am unable to get good fish locally, I went online. I couldn't be happier. When they ran out of two fish I ordered, Josh called me and offered four fish, sexed to be what I wanted, but younger. All fish arrived healthy and beautiful. I also received two extra fish I didn't expect, a nice surprise. It was great to be able to pick the day for them to arrive. I will order from them again.
mdb0675 has used this retailer 3-10 times. July 11, 2009
Overall Rating: 
"if you keep buying from this guy sooner or later you will get screwed"
The first time I ordered fish from this guy I will admit the fish were nice but since I ordered on line 3 different times he charged me shipping 3 times even though he only shipped once. Then everytime a made a purchase the fish were far smaller then I paid for (getting a 2.5 in peacock when you paid for a 3.5 to 4. the last time I purchased form this guy the fish were way smaller then I paid for and on 2 seperate items I paid for 2 and only recieved one. These guys suck I will never purchase anything from them ever again
k9crusaders has used this retailer 10 or more times. June 7, 2009
Overall Rating: 
"No Bad Experience Here"
I'm lucky enough to live close to these guys and can go pick out the fish without needing to order online. The people have always been friendly, helpful, and the fish have been great. I've not had a single fish die and at least in store, they will sex the fish for you if you ask. I never see dead fish in the tanks and the variety has only been getting better.

Have had one Red Zebra that we bought about 2 inches in size. He's now a showpiece (6inches) and we got him less than a year ago. He's the master of the tank with beautiful aqua blue highlights.
steveweck has used this retailer 1 time. June 7, 2009
Overall Rating: 
"Good Experience"
I was a little skeptical of ordering fish online having always purchased my fish in stores. My experience with LFD was very positive though. First and foremost, the fish got from Utah to Pennsylvania in about 12 hours via FEDEX. When they arrived, they were packaged neatly and the fish were very lively. I had no idea how they would appear, but they looked absolutely none the worse for wear for having made such a long trip. Second, a month later, I have not lost a single fish. All seem to be doing great. In terms of quality, I can't really complain. I wanted all males, and all are showing color that suggests to me that this is what I was given. Some are on the smallish side, but I dont really care as I will enjoy watching them grow. Hopefully the colors continue to come in nice. In any event, I think I paid about half of what I would have had I shopped in a pet store and paid retail prices. That of course assumes I could even find the sort of selection in a store that LFD has. Overall, I rate my experience very high. Since I pretty much filled my aquarium with my order, I don't have need to use them again, but would do so without hesitation in the future.
Mlitt12345 has used this retailer 1 time. May 21, 2009
Overall Rating: 
"Overall good"
price was good shipping was on time and ordering was a snap, fish quality was not bad but not show quality....they sent a few extras also
SickLad has used this retailer 1 time. May 12, 2009
Overall Rating: 
I think LFD is terrific!

I just purchased 8 adult male mbuna from Live Fish Direct and couldn't be happier. The fish were individually packed in double bags and were healthy and happy when they arrived.

The quality of the fish was amazing. The fish I received were as good as the pictures, which I had hoped for but never really expected. Instant show tank!

Several of the fish I received were "upgrades" to what I actually ordered. The fish were larger and more colorful than what I paid for. For me, that was a huge bonus, not a problem, but your mileage may vary.

Ordering from their web site is a snap. After selecting the size and gender of the fish I wanted, I was able to select the exact day I wanted them delivered. That makes it easy to plan time off from work, if necessary, to receive the package. And $40 for Fed Ex Next Day no matter how many fish you order allows you to spend more on fish and less on shipping.

Being able to order exactly what you want rather than simply accepting multi-packs of small, unsexed juveniles is a major plus, in my opinion.

I haven't found a store or web site with better selection, better fish, better prices, better shipping or better service. I'm already planning my next purchase.

Long live Live Fish Direct!
Ckac13 has used this retailer 1 time. May 6, 2009
Overall Rating: 
I placed an order with these guys and after i had i came here to check the reviews. I have to say i was a little nervous after reading some. Let me tell you though, after having a terrible experience ordering from someone else. These guys were AMAZING!! Jordan was quick to respond to any questions i had, and very helpful throughout the entire process.

The fish came today (Demasonis)and they are gorgeous. I even got 1 bag marked "Extra Free" with a free lil guy inside.

If and when i order fish again in the future, this will be where i go. From start to finish these guys were wonderful. I can't explain just how pleased I am.

Thanks for your help Jordan! Keep up the GREAT work.
98dak83cam has used this retailer 1 time. April 13, 2009
Overall Rating: 
"Middle of the road"
I bought about 12 or so male haps and peacocks from them. Don't be in a hurry to get an email back, it usually takes anywhere from 2-3 business days. The fish were all very healthy. I can't tell if I got males, they must vent them or something. I sure can't tell from color at least. I got a few that were really colored, most you had to really look to see even a few specks of color. Some there was none at all. I say they are middle of the road because you get exactly what you pay for. They are not bad fish, just not show fish when they show up either. I had one come that was deformed, and they are kindly making good on it. There are not a lot of places where you can have males picked out, I'll let you know in a few months if they are actually males!
kfig7 has used this retailer 2-3 times. April 8, 2009
Overall Rating: 
"Tried them twice and dissapointed both times"
Well I first tried them a couple months ago. For starters, it took them over a week to contact me about a specific shipping date. I sent them numerous emails and left many messages. To make things worse, when I finally recieved my fish, it was a mess. I requested 1 male and 5 females of 4 different mbuna species. Well they totally screwed that up. Seems like they didnt even bother to vent them.

I figured i'd give them another chance. SO I ordered 2 male peacocks for my all male tank. Well, one of them was a female which I didnt realize until my tank turned into a complete warzone a few hours after intoducing her into tank. Twice they failed to get it right so I will never use them again and would advise other people to not use them as well. Seems like they used to be a respected company but I feel they cant keep up with demand and their customer service and quality are effected. I can assure you that there are many more of these horror stories with them. Thanks.
mysterydr has used this retailer 2-3 times. August 19, 2009
Overall Rating: 
"Great experiences"
Just finished my second transaction with LFD. It was over 90 degrees outside when box was delivered. 20 T. duboisi (all perfect) and 25 T. bemba flame (2 DOA and the rest is severe distress). The duboisi have done great. Their are only 12 bemba's left (they are doing fine now). Jordan has replaced the bemba's with 14 moliro's at no cost to myself. That is how you run a business and keep customers coming back. All of the fish are doing great and have acclimated to their new surroundings very well. Will order again for sure without any question!
adk has used this retailer 1 time. March 4, 2009
Overall Rating: 
"Would Order Again"
Ordered 10 mbunas. Ordered "premium" fish (2-3 inches). 8 were great, one was a little on the small side, and one Acei was SUPERB (at least 4 inches). Fish were shipped on time and arrived as promised, and two months later they are still all healthy. I requested sexed fish and all but one were sexed correctly, which is not bad at all in my opinion. Shipping is quite reasonable, and the fish were well packed for shipping to my cold-weather home. I will order again.
Steve St.Laurent has used this retailer 1 time. March 4, 2009
Overall Rating: 
"Great company, great communication, A+++"
I ordered 8 fish (Polits, Red Zebras, and Rusties) from them and all arrived well packaged, in awesome condition, and were beautiful fish. They had great communication on when they were shipping out and when there was a weather issue that delayed them shipping by 1 day they called to make sure it was ok for them to ship them the next day. Would buy from them again no problem.
teqvet has used this retailer 1 time. March 3, 2009
Overall Rating: 
"Irritated, annoyed, scammed"
I will never deal with these people again. Ever. In October I ordered 12 female msobo's as I had originally ordered msobo's from another company and I received all males almost. Paula told me the guy they had could sex females for me and they guaranteed they would do this for me. I let her know I was very worried about it and wanted to make sure they could do this for me. She emailed me back reassuring me things would be fine. Here we are 6 months later nearly and almost all the 'females' are proving to be males. I have sent multiple emails with no response back. Figures, once they get your money, they don't care about anything else. I spent over $100 through these people and nearly all of it was wasted as they did not fulfill their guarantee for 12 females.. I've had to get rid of half the fish in my tank now because they were all males. Stay away from these liars and cheapskates.
Beam19 has used this retailer 1 time. March 10, 2009
Overall Rating: 
"A few issues..but overall good."
Great selection of mbuna, you can tell this is where they excel. Website is very easy to use, and ordering is a snap, which is why I chose this company over others with ridiculously time consuming ordering processes. Shipping is a great deal, and the fish arrived in great shape and were vibrant right out of the bag. All have great colors, however some that were ordered as 2-3'' were definitely on the small side. The Cobalt Blues were absolutely stunning, best I have ever scene. Would use again for sure, but if you have a question, you might have to wait a day or two or three for a response.
After a few days I want to temper my review a little bit. First off, of the Demasoni I ordered, a few have pretty bad markings.Others are good. Whole experience was kind of a mixed bag. Not bad,not great. At first I would have rated this place an 8/10, but now after some thought, I will give them a 6/10.
loffy74 has used this retailer 3-10 times. November 10, 2011
Overall Rating: 
"Great Company"
I have just recently discovered this company and i was looking for something different. I love the website and their business model. they have fair prices and cheap but good Fedx Rates. They have a good selection and they offer different species that the other premier Cichlid stores offer. I placed my order last week on Monday and
received by my choice on Friday. I ordered 6 small Polit's and everyone survived the trip. They are very professional with the packing. They used very effective heat packs, which where still hot when i opened the box. the fish looked good and no ragged fins. I will use this company again and i would recommend to others.
Edit: I received another order recently , great stock. Really good Saulosi. But dont rely on the sexing. they are not good at that. I would order unsexed or you might be disappointed. The sex of a fish is ideal but i realize it is a challenge for a large distributor to sex 80 species.
11-6-11 ordered some peacocks 2 Premium and 1 male German red ~ stock looks good , good color and sexed correctly. IM very happy again with my order from LFD. Everytime I order, I just can't resist this retailer's selection and still love the website, its so easy to see what's available. Sizes, Sex, species...and the species available is growing and looking very impressive. Wish I had more room, I would order all new fish from here.
JessieJayme has used this retailer 1 time. February 13, 2009
Overall Rating: 
"Wouldn't Shop Here Again!!!!"
All the fish I recieved had tattered tails and fins, I had the most expensive fish I had purched die, and Fed ex said they'd replace it if LFD contacted them, but LFD gave me nothing but problems concerning this. They didn't want to help at all to resolve this, just wanted to blame me for whatever caused it. They took forever to email me back and absolutely refused to call the phone number I provided to try to talk this over. Very negative, makes me not want to buy anything online ever again.
mommasangelbaby has used this retailer 1 time. February 3, 2009
Overall Rating: 
"Should have checked BBB first"
Feb 3, 2009 Edited to add that I finally got a response and it was an honest mistake. He wasn't replying to my e-mails because they kept going to his spam. I should get my fish soon - will edit again if I do

Feb. 2, 2009 I'm sorry I didn't check the Better Business Bureau first about this company - they have an unsatisfactory rating there. I ordered fish due on Friday and have spent the weekend waiting for them to arrive. It is Monday afternoon and they are still not here. I have not received a tracking number for Fed Ex, or a response to my several e-mails and phone calls. Their website is even down. Not sure what to make of it, but I'm really not a happy camper - I have $200 worth of fish on the line (no punn intended) here.
sbhead has used this retailer 1 time. January 30, 2009
Overall Rating: 
"Ditto.....great fish great prices"
I didn't have the pleasure of physically speaking to anyone at LFD, but the website was easy to use, even for scheduling the delivery day for when someone would be home. I bought 5 peacocks, a bristle-nose pleco and a catfish. All arrived safe, looked great in their bags and look outstanding in my tank. I really like their philosophy on wild/F1 vs. line bred and I think their gourgeous fish back it up too. I will definitely buy from them again.
bones06 has used this retailer 2-3 times. January 18, 2009
Overall Rating: 
"Quality stock at great prices"
Paula was very helpful in getting what I wanted and needed. There fish are very colorful and usually bigger then described. They just recently added many different types of fish besides cichlids. A great experience both times we ordered from them.
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