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Retailer Reviews
7721 reviews on 2185 retailers!

RetailersMail-Order FishUSUT Live Fish Direct
Live Fish Direct
Address: 12270 S. 700 E.
City, State: Draper, UT
ZIP: 84020
Phone: (801) 572-2009
Web site: Click here
User Ratings: 
Quality of Stock:
Available Variety:
Compiled from 176 reviews
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Found: 176 reviews Page  1 2 3 4 5 6 7 8 10 11 12 - View all
Donkey Duck has used this retailer 2-3 times. September 24, 2010
Overall Rating: 
"Couple of hiccups but Excellent Customer Service!!"
UPDATED: Josh Davis and his team went out of their way to make things right. I am very impressed with their customer service. He resent my electric yellows and the ones I received are outstanding and I couldn't be happier.

I have placed 2 orders with LFD. The first order was for 12 maingano juveniles and 12 P Saulosi juveniles. The quality of the Saulosi was good but the maingano looked like some electric blue johannii hybrids w/ yellow in their fins. I was given a store credit for the maingano on a future order because I was shipped the wrong fish.

My second order was about 8 months later. I ordered 12 premium electric yellows, 2 male ob peacocks, 4 female ob peacocks, and the 12 maingano from my first order. The electric yellows are a very poor quality. I ordered "premium" size fish but some of the ones I received were barely 1" and several of them are all yellow with no black in their dorsal fin. This really makes me question the quality of their breeding stock. I was happy with the mainganos that I received on this order.
uptomyelbows has used this retailer 1 time. August 27, 2010
Overall Rating: 
One of the fish I ordered which was supposed to be a "premium" male "starting to show good color" arrived as a definite FEMALE!!!! Not what I paid for.
Also, one of the fish I ordered did not arrive, and was replaced by another fish I did not order or desire. BUYER BEWARE!!!!!
tischx4 has used this retailer 1 time. September 30, 2010
Overall Rating: 
"Good retailer. Customer Service Second to None"
I ordered 32 various Aulonocara and Victoria Haps. I recieved the order within 2 days of ordering. No dead fish, for which I am very grateful. I hate dealing with online returns/customer service. I did however have 4 fish (Aulonocara Jacobfreibergi) that had a slight case of ich that I noticed after putting them into the tank so I had to treat my tank after introducing them to the tank population. However, upon hearing about my issues with the fish, Josh, the owner of Live fish direct personally handling and rectifying any issues that I had. Their customer service is second to none. By far the best that I have encountered with an online retailer and certainly better than any of the LFS's around my area. I would recommend them to anyone.
mattsmommaashley has used this retailer 1 time. July 20, 2010
Overall Rating: 
"Great Experience!"
This was my first time ordering from them but not my first time ordering. Everything exceeded my expectations! This was the best fish experience I have had!
Tristan_1202 has used this retailer 1 time. July 17, 2010
Overall Rating: 
"Excellent fish for an Excellent price"
I have been aware of LFD's site for a number of months now and have always wanted to order fish from them but was wary of the ordeal. A friend and I decided it would be worth it and put in a large order to make the shipping to Canada worth the effort.
We ordered 6 fronts, 6 VC-10's, 12 Z-Rock Lithobates, 12 Fire Line Mloto's and 4 sulphur crest peacocks. For the most part we ordered small fish in hopes of letting them grow out to a good ratio of m/f. After paying I received a phone call from Josh saying that he was unable to provide 6 of the VC-10's as he only had 2 available. This was rather annoying as the site listed 8 available. Josh assured me it doesn't happen often and since it was his mistake he would be glad to make it up to me by providing additional credit plus 4 replacement fish. In the end we received 6 fronts, 2 VC-10, 12 Z-Rock, 12 Fire LIne's, 4 sulphur crests, and 4 "Makonde" Electras along with a trio of flavescent peacocks to replace the 4 vc's. The fish arrived the following day and besides them being small they were in excellent health. We received a few extra fire lines and z-rocks as a bonus. I let them acclimatize to the tank released them and fed the tank. The new fish fed instantly and have shown no signs of disease or stress. As long as the cost of shipping stays low I will definitely be buying more fish from Josh.

mooreli94 has used this retailer 2-3 times. July 14, 2010
Overall Rating: 
"Amazing Fish!!!!"
Looooove my fish!!!!! These guys are the greatest! Quality fish, great packaging and shipment. These guys were really good about answering questions and sending utube videos upon request. I will definately be a repeat customer!! Thanks for selling quality fish!!!
big bill has used this retailer 2-3 times. July 8, 2010
Overall Rating: 
"Best place in the U.S."
I've known about livefishdirect.com for a while but never ordered. Then i saw some auctions on ebay and had to have them.I have won auctions on ebay for fish from other people and it cost an arm and a leg. So when i saw his starting at 8.99 i bid and i won 12 auctions. I contacted after winning and asked josh about ordering fish from the site and if he would combine them with my ebay auctions at same shipping cost. When i called he answered and said not a problem. So i was mailed 39 fish within two days of phone call. Once i received the fish i noticed 1 small pundamilia nyererei and he had forgot one of my auctions. So i contacted him and he said he would give me a credit on the auction and when i ordered again he would give me another pundamilia nyererei :)also . Well i ordered again the next day and received a large premium OB peacock (much larger than expected ) was happy about that. Also i received a much bigger nyererei than before (free) and then the auction i had won before. Along with some more fish. All of the fish i have bought have been excellent quality and perfect health. Shipping is fast and josh is easy to work with.I purchased a toatl of 47 fish and the amount of money i saved was massive. Mainly the fish i got are impossible to get at LPS.So the only way i will be purchasing fish anymore is thru livefishdirect.com
clos has used this retailer 1 time. July 3, 2010
Overall Rating: 
I finally found a great cichlid dealer
josh and LFD are the best overall, the tropheus and Malawi mbunas I recently purchased are the healthiest
Most colorful fish I have seen in a long time. Prices are great and shipping was fast. I will order again!!
Wolftrader has used this retailer 2-3 times. July 1, 2010
Overall Rating: 
"Great on line fish shop!"
I found LFD on a search and they have been excellent. One fish in my original order perished in transit and Josh refunded me the cost and partial shipping charges immediately. Their web site is great and they have an excellent selection of fish to choose from. I highly recommend this wonderful on line shop to anyone interested in securing great fish at a reasonable price. Outstanding service and excellent stock to select from. I put my second order in shortly thereafter and found an extra fish as well! Just a great place to buy your fish from!
FlyHigh has used this retailer 2-3 times. July 1, 2010
Overall Rating: 
"Wish I'd Found Them Sooner!"
Browsing their website is second to none. It is extremely easy to navigate, and well laid out. Clicking on the fish you are interested in brings up photos of the fish, links to profiles of that fish and even videos of that fish in LFD's own tanks. You then have the option to chose what size of that fish you want from a list of different ranges such as small, premium or adult with a range in inches for each of those choices. There is also a color icon next to each size choice and hovering your mouse over it will tell you how well colored up the fish in the size you've chosen are. You next have the option to chose the sex of the fish in most cases. Checkout is done via paypal. Shipping is a low flat rate of $34 whether you get 1 fish or 20. I had several special requests and Josh's responses to me via email were lightning fast. My order was shipped when it was supposed to and an email with a tracking number was sent. The fish came well packed in double bags in a styrofoam lined box. The fish arrived guaranteed before 11am the next day as advertised. The fish were in excellent shape and showed gorgeous color even in the bags. The fish were the right sex that I selected. There was even a bonus fish free of charge. I added 2 fish to my original order before it shipped but a mix up prevented them from being combined w/ my 1st order. Josh responded instantly and shipped them the same day at no cost to me. I strongly recommend LFD. I'll be a lifel
Mena has used this retailer 2-3 times. June 30, 2010
Overall Rating: 
"Excellent Service"
I received my first order from Live Fish Direct and I am extremely please. The fish arrived in excellent condition and were beautiful. Your order details are submitted promptly as well as your shipping tracking information. The cost of the fish and shipping is extremely reasonable. They are so easy to do business with and are very helpful. I am placing a second order and I have no doubt I will be just as pleased. Live Fish Direct is a company that can be trusted.
swansuite has used this retailer 3-10 times. June 29, 2010
Overall Rating: 
"The bottom line"
You may have seen my previous review entitled: The Good, The Bad, The Ugly. In it, I praised LFS as being a quality retailer, that fell short in several areas. Turns out that when one is blaming others for their short-comings, one should always check their OWN pockets first. In other words.... if there was any fault in my service from LFS, it was MY short-coming, not theirs (red faced and embarrassed!!). So on to a new and improved review.
LFS is a quality fish retailer; always happy to answer questions and help direct you to your best possible purchase. The quality of the fish is very high, the prices are highly competitive, and you will be hard-pressed to find a more knowledgeable and helpful source for your cichlids and tropical fish. Although I've had a couple of mortalities (who doesn't?), he's been very good about not only making it good, but making it better. I've dealt with a lot of retailers in my fish-keeping time and LFS consistently beats all of them in every category that matters.
I recommend LFS as a reliable source for outstanding cichlids at great prices and you simply won't find a more helpful bunch of folks.

Peacock Rey has used this retailer 2-3 times. May 28, 2010
Overall Rating: 
"Best Online Fish Store Ever !!!"
I already made two orders to Live Fish Direct and the experience has been great! They have a great selection of fish and their fish are very healthy and very colorful ! The Staff is very friendly and helpful. They even fish their errors and even throw in some freebies here and there. Great place to shop for fish. Thanks Josh !
Ltemple has used this retailer 1 time. May 27, 2010
Overall Rating: 
"Very healthy, beautiful fish"
After spending weeks trying to find something to stock our new tank locally we finally ordered from LFD and we were very glad we did. The fish arrived exactly when they were supposed to and they were all healthy, active and have very good color. Even in the bag they looked better than anything we found locally.
I was concerned about getting an electric blue jack dempsey because they tend to be fragile when they're small but he started exploring and looking at the people outside his tank almost as soon as we released him. He is eating well and seems to be quite healthy.

I requested the largest fish available and they do seem to be at the large end of the size range indicated when I ordered them.

We're already planning our next order for when these fish are grown out and get moved into the larger tanks.

One of the deciding factors for this company is that the fish are bred in their local water rather than the softer water in Asia and South America so they're already acclimated to water more like mine. They seemed much less stressed by the move than fish I've ordered from Aquabid in the past that came from areas with a very low PH.
jomcgr has used this retailer 3-10 times. May 26, 2010
Overall Rating: 
"Awesome Experience"
I ordered over $250.00 worth of African Cichlids from Josh & Dave at Livefishdirect.com and the experience was very good.

There was a mix up with the order, but they went ABOVE and BEYOND to fix things and make sure that I was a happy customer.

Quality livestock and top notch customer service! Tough to find at your LFS!!
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