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Retailer Reviews
7721 reviews on 2185 retailers!

RetailersMail-Order FishUSUT Live Fish Direct
Live Fish Direct
Address: 12270 S. 700 E.
City, State: Draper, UT
ZIP: 84020
Phone: (801) 572-2009
Web site: Click here
User Ratings: 
Quality of Stock:
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Compiled from 176 reviews
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Found: 176 reviews Page  1 2 3 4 5 6 7 8 9 10 11 12 - View all
kfig7 has used this retailer 2-3 times. April 8, 2009
Overall Rating: 
"Tried them twice and dissapointed both times"
Well I first tried them a couple months ago. For starters, it took them over a week to contact me about a specific shipping date. I sent them numerous emails and left many messages. To make things worse, when I finally recieved my fish, it was a mess. I requested 1 male and 5 females of 4 different mbuna species. Well they totally screwed that up. Seems like they didnt even bother to vent them.

I figured i'd give them another chance. SO I ordered 2 male peacocks for my all male tank. Well, one of them was a female which I didnt realize until my tank turned into a complete warzone a few hours after intoducing her into tank. Twice they failed to get it right so I will never use them again and would advise other people to not use them as well. Seems like they used to be a respected company but I feel they cant keep up with demand and their customer service and quality are effected. I can assure you that there are many more of these horror stories with them. Thanks.
mysterydr has used this retailer 2-3 times. August 19, 2009
Overall Rating: 
"Great experiences"
Just finished my second transaction with LFD. It was over 90 degrees outside when box was delivered. 20 T. duboisi (all perfect) and 25 T. bemba flame (2 DOA and the rest is severe distress). The duboisi have done great. Their are only 12 bemba's left (they are doing fine now). Jordan has replaced the bemba's with 14 moliro's at no cost to myself. That is how you run a business and keep customers coming back. All of the fish are doing great and have acclimated to their new surroundings very well. Will order again for sure without any question!
adk has used this retailer 1 time. March 4, 2009
Overall Rating: 
"Would Order Again"
Ordered 10 mbunas. Ordered "premium" fish (2-3 inches). 8 were great, one was a little on the small side, and one Acei was SUPERB (at least 4 inches). Fish were shipped on time and arrived as promised, and two months later they are still all healthy. I requested sexed fish and all but one were sexed correctly, which is not bad at all in my opinion. Shipping is quite reasonable, and the fish were well packed for shipping to my cold-weather home. I will order again.
Steve St.Laurent has used this retailer 1 time. March 4, 2009
Overall Rating: 
"Great company, great communication, A+++"
I ordered 8 fish (Polits, Red Zebras, and Rusties) from them and all arrived well packaged, in awesome condition, and were beautiful fish. They had great communication on when they were shipping out and when there was a weather issue that delayed them shipping by 1 day they called to make sure it was ok for them to ship them the next day. Would buy from them again no problem.
teqvet has used this retailer 1 time. March 3, 2009
Overall Rating: 
"Irritated, annoyed, scammed"
I will never deal with these people again. Ever. In October I ordered 12 female msobo's as I had originally ordered msobo's from another company and I received all males almost. Paula told me the guy they had could sex females for me and they guaranteed they would do this for me. I let her know I was very worried about it and wanted to make sure they could do this for me. She emailed me back reassuring me things would be fine. Here we are 6 months later nearly and almost all the 'females' are proving to be males. I have sent multiple emails with no response back. Figures, once they get your money, they don't care about anything else. I spent over $100 through these people and nearly all of it was wasted as they did not fulfill their guarantee for 12 females.. I've had to get rid of half the fish in my tank now because they were all males. Stay away from these liars and cheapskates.
Beam19 has used this retailer 1 time. March 10, 2009
Overall Rating: 
"A few issues..but overall good."
Great selection of mbuna, you can tell this is where they excel. Website is very easy to use, and ordering is a snap, which is why I chose this company over others with ridiculously time consuming ordering processes. Shipping is a great deal, and the fish arrived in great shape and were vibrant right out of the bag. All have great colors, however some that were ordered as 2-3'' were definitely on the small side. The Cobalt Blues were absolutely stunning, best I have ever scene. Would use again for sure, but if you have a question, you might have to wait a day or two or three for a response.
After a few days I want to temper my review a little bit. First off, of the Demasoni I ordered, a few have pretty bad markings.Others are good. Whole experience was kind of a mixed bag. Not bad,not great. At first I would have rated this place an 8/10, but now after some thought, I will give them a 6/10.
loffy74 has used this retailer 3-10 times. November 10, 2011
Overall Rating: 
"Great Company"
I have just recently discovered this company and i was looking for something different. I love the website and their business model. they have fair prices and cheap but good Fedx Rates. They have a good selection and they offer different species that the other premier Cichlid stores offer. I placed my order last week on Monday and
received by my choice on Friday. I ordered 6 small Polit's and everyone survived the trip. They are very professional with the packing. They used very effective heat packs, which where still hot when i opened the box. the fish looked good and no ragged fins. I will use this company again and i would recommend to others.
Edit: I received another order recently , great stock. Really good Saulosi. But dont rely on the sexing. they are not good at that. I would order unsexed or you might be disappointed. The sex of a fish is ideal but i realize it is a challenge for a large distributor to sex 80 species.
11-6-11 ordered some peacocks 2 Premium and 1 male German red ~ stock looks good , good color and sexed correctly. IM very happy again with my order from LFD. Everytime I order, I just can't resist this retailer's selection and still love the website, its so easy to see what's available. Sizes, Sex, species...and the species available is growing and looking very impressive. Wish I had more room, I would order all new fish from here.
JessieJayme has used this retailer 1 time. February 13, 2009
Overall Rating: 
"Wouldn't Shop Here Again!!!!"
All the fish I recieved had tattered tails and fins, I had the most expensive fish I had purched die, and Fed ex said they'd replace it if LFD contacted them, but LFD gave me nothing but problems concerning this. They didn't want to help at all to resolve this, just wanted to blame me for whatever caused it. They took forever to email me back and absolutely refused to call the phone number I provided to try to talk this over. Very negative, makes me not want to buy anything online ever again.
mommasangelbaby has used this retailer 1 time. February 3, 2009
Overall Rating: 
"Should have checked BBB first"
Feb 3, 2009 Edited to add that I finally got a response and it was an honest mistake. He wasn't replying to my e-mails because they kept going to his spam. I should get my fish soon - will edit again if I do

Feb. 2, 2009 I'm sorry I didn't check the Better Business Bureau first about this company - they have an unsatisfactory rating there. I ordered fish due on Friday and have spent the weekend waiting for them to arrive. It is Monday afternoon and they are still not here. I have not received a tracking number for Fed Ex, or a response to my several e-mails and phone calls. Their website is even down. Not sure what to make of it, but I'm really not a happy camper - I have $200 worth of fish on the line (no punn intended) here.
sbhead has used this retailer 1 time. January 30, 2009
Overall Rating: 
"Ditto.....great fish great prices"
I didn't have the pleasure of physically speaking to anyone at LFD, but the website was easy to use, even for scheduling the delivery day for when someone would be home. I bought 5 peacocks, a bristle-nose pleco and a catfish. All arrived safe, looked great in their bags and look outstanding in my tank. I really like their philosophy on wild/F1 vs. line bred and I think their gourgeous fish back it up too. I will definitely buy from them again.
bones06 has used this retailer 2-3 times. January 18, 2009
Overall Rating: 
"Quality stock at great prices"
Paula was very helpful in getting what I wanted and needed. There fish are very colorful and usually bigger then described. They just recently added many different types of fish besides cichlids. A great experience both times we ordered from them.
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